Senior Director, Global Campaigns

Braze (Nasdaq: BRZE) is a leading, comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands like Burger King, Delivery Hero, HBO Max, Mercari, and Venmo can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. And we do it at scale – last fiscal year our customers used Braze to send approximately 1.5 trillion messages to billions of monthly active users.

But we’re so much more than our platform. Although we’ve recently grown to a team of over 1,300 people, Braze still buzzes with energy, collaboration, and transparency. We value curiosity, individuality, and tenacity—as part of the team, you’ll be encouraged to take your seat at the table and create your own destiny. Our values are inspired by our employees, which means Braze is a place where you can truly be yourself. We're growing, with a focus on building for the long term under tenured leadership and continuing to evolve for the better.

Need more proof? Braze is proudly certified as a Great Place to Work® in the U.S. and the UK. In 2022, Braze ranked #1 on Fortune’s Best Small and Medium Workplace in New York, #5 on Fortune’s Best Workplaces for Millennials in the US, and #11 on Fortune’s Best Medium Sized Workplace for Women in the UK. 

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, Tokyo, and Toronto.

WHAT WE'RE LOOKING FOR

The Marketing team is looking for a Sr Director of Global Campaigns to build and lead strategic global campaigns to support our demand generation and pipeline goals. Reporting to the VP of Global Demand Generation, this role is focused on developing the strategy and supporting execution for multi-channel engagement throughout key points of the inbound marketing funnel. 

WHAT YOU'LL DO

• Lead the function responsible for developing and executing key global campaigns that drive brand awareness, lead generation, and pipeline. 
• Build scalable and repeatable campaign frameworks and partner with our regional leaders and resellers on the ability to customize by geo/vertical or customer segment.
• Work with the business development team on lead follow up and ensure alignment to campaign strategies
• Drive the launch of all campaigns on a global basis by ensuring key metrics and goals of brand awareness, lead generation, and pipeline  and audiences across all regions were targeted. 
• Partner with our Regional leaders and key Resellers to deliver campaign kits for further iteration as necessary of inclusive of key assets 
• Partner with our Corporate and Product Marketing teams to build and launch integrated campaigns that support key messaging themes and product launches 
• Work with our Sr Director of Content Strategy to define content needs throughout the inbound funnel 
• Establish repeatable processes and communication loops to improve efficiency in launching campaigns globally.
• Oversee the management of our Digital Team and Global Digital Center of Excellence to manage and track key global campaigns across all digital channels and drive towards adoption of best practices and KPIs for all regions
• Manage key KPIs for tracking impact and ROI for awareness, lead generation, pipeline contribution
• Measure, track, and clearly communicate performance of all programs while synthesizing key takeaways to drive future optimizations inclusive of sales feedback to understand message resonancy and lead quality 
• Forecast the impact of global campaigns on marketing pipeline and funnel. 

WHO YOU ARE

• Leader: Drive towards the bigger picture goals of a campaign while effectively managing the parts of the whole. 
• Collaborator: Natural collaborator who knows how to motivate
• Agile: Find ways to move things forward regardless of resources or roadblocks
• Ability to manage multiple projects simultaneously.
• 12+ years of experience leading and managing teams in demand generation and campaigns in a SaaS business
• Proven track record of managing and executing strategic campaigns across multiple channels, involving many stakeholders, and defined KPIs.
• Deep knowledge of the B2B marketing demand funnel, programs, and metrics that drive revenue with experience reporting on metrics and driving optimizations. 
• Curiosity about new ways to improve our digital channels productivity, stakeholder engagement efficiency, business process improvement, and user experience ROI.
• Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, resolve issues,