Manager/Sr. Manager, Brand Marketing

Do you want to join one of the fastest-growing molecular diagnostics companies to help transform prenatal and oncology diagnostics that can affect millions of patient lives?

BillionToOne, ranked at the top 5% of Y Combinator companies with $300M+ in funding from prominent VC firms, has developed a DNA molecular counter that increases cfDNA diagnostic resolution by over 1,000 fold. BillionToOne's first product, UNITY, is the first and only non-invasive prenatal test that can directly screen an unborn baby and assess its risk for common and severe recessive gene disorders and chromosomal abnormalities, as well as fetal sex and fetal antigens, from a single tube of blood from the pregnant mother without paternal testing.

In 2023, BillionToOne launched two liquid biopsy products that will markedly improve oncology treatment and care. With Northstar Select™, clinicians will be able to select cancer therapies that will be most effective to each patient based on their individual genetic makeup. Northstar Response™ will enable clinicians to monitor a patient’s early response to these cancer therapies, by measuring minute changes in their ctDNA, which can reduce ineffective treatments and unwanted toxicity, lower costs, and substantially improve clinical outcomes.

As the Manager/Senior Manager, Brand Marketing you will be responsible for developing and executing brand marketing strategies to optimize brand awareness, reputation, lead generation, and market education on our offering. You will own PR/Comms, Social Media, Brand Marketing, Brand Development and Content Creation by managing efforts hands-on, leading contractors/agencies, and collaborating with diverse internal and external stakeholders. The ideal candidate is both creative and analytical, results-oriented, innovative and comfortable with change. You thrive in a fast-paced environment and are excited about taking a defining role at an early-stage growth company. 

This is a remote position, but you may also work from our offices in Menlo Park or Union City, CA if you’re locally-based. This individual will report directly to the Vice President, Marketing.

Key Responsibilities:

• Direct brand storytelling, own and maintain the brand marketing calendar while continually reviewing and pivoting to meet business goals and objectives
• Lead our Public Relations effort, managing agency partners to drive awareness and credibility among a variety of stakeholders including healthcare professionals, payors, sector experts, patients, and investors.
• Develop strategy and manage our social media presence across all platforms to drive brand credibility, awareness, and engagement across all audiences.
• In partnership with Product Marketing, Medical Affairs, Genetic Counselors and Legal, manage the development, production and distribution of field sales and marketing content supporting outbound sales, inside sales and events across print and digital.
• Conceptualize and roll out engaging marketing campaigns across various channels—digital, social media, and print—in alignment with sales objectives and brand image.
• Collaborate with events team and trade-show attendees to develop strategies, plan, execute, and assess conference advertising and event branding.     
• Implement and grow a brand-right Influencer/Affiliate program.
• Collaborate with Product Marketing to lead the development and design of web content including blogs, landing pages to support corporate and product branding and lead generation.
• Shape and elevate our corporate and product brands’ identity and messaging. Ensure consistency of the brand aesthetic across all platforms and channels. 
• Collaborate with Client Services, Product, Engineering, Sales, Sales Training, Operations, Market Access and Medical Affairs, Lab Ops to ensure cohesive messaging and unified brand representation across all platforms and initiatives.
• Initiate and develop strategic partnerships and collaborations to enhance brand visibility and engagement. Evaluate and negotiate partnerships, vendor contracts, and marketing technology investments.
• Set KPIs for marketing initiatives, leveraging data analytics to measure campaign success, inform future strategies, and optimize ROI. Understand the objective of our marketing campaigns and what they mean for our success and growth.
• Stay abreast of digital marketing trends and technologies, integrating innovative practices, platforms, and technology to educate audiences and push them down the sales funnel.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field. An MBA would be a plus.
• A minimum of 5 years of leadership experience in brand marketing, with a focus on communications, field marketing/sales, demand gene