Content Producer, Wharton Marketing and Communications

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Content Producer, Wharton Marketing and Communications

Job Profile Title

Communications Specialist

Job Description Summary

Reporting to the Director of Content, the Content Producer is responsible for the development of Wharton MarComm’s content, including multimedia content, alignment with Wharton’s school-wide priorities, and project coordination processes within the Content & Creative team.

Job Description

Reporting to the Director of Content, the Content Producer is responsible for the development of Wharton MarComm’s content, including multimedia content, alignment with Wharton’s school-wide priorities, and project coordination processes within the Content & Creative team. The ideal candidate will be responsible for creating digital content assets that advance marketing efforts and align with, promote, and strengthen the brand of the Wharton School. These assets include stories, blogs, graphics, website content, landing pages, social media, email, video, audio, print, and other materials. The Content Producer will collaborate with the marketing team, academic program partners, and other stakeholders to ensure all content is compelling, on-brand, and optimized for performance. The role also requires strong project management skills, utilizing appropriate project management software to manage workflows, update project statuses, and ensure seamless communication with partners.

Job Responsibilities

• Develop, write, and produce multimedia content, including articles, videos, podcasts, and social media posts.
• Coordinate with team members to plan and execute content strategies.
• Ensure all content aligns with brand guidelines and voice.
• Optimize content for SEO and digital performance metrics.
• Manage content calendars to ensure timely publication.
• Monitor and analyze content performance data to drive continuous improvement.
• Utilize project management software to manage and update project status