Content Marketing Manager
MiterAbout the role
A Better Built World
At Miter, we’re on a mission to help construction contractors build with confidence. If we’re successful, we’ll make it easier and faster to build critical physical infrastructure - roads, bridges, utilities, data centers, housing, etc.
For decades, construction and field services contractors have had to run their businesses on outdated software: clunky, on-premise systems created in the 1980s and 1990s.
That’s where Miter comes in. We’re using AI and embedded payments to rebuild the core HR, finance, and operations systems that underpin our physical economy. Using Miter, contractors like Marathon Electrical, W.J. O’Neil, and Truebeck Construction are building stronger teams, controlling job costs, and accelerating jobsite execution.
This idea is resonating. Since we launched in 2022, we’ve grown to thousands of customers and tens of millions in ARR, making us one of the fastest growing vertical software companies ever. To double-down on our momentum, we’ve raised $50M+ from top investors (Bessemer, Coatue, and Battery) who share our belief that we’re just getting started.
Hybrid Strategy:
We believe the magic of Miter comes from working side by side. Our hybrid approach—four days a week in the office—gives us the chance to connect, brainstorm, and build stronger relationships. One flexible day each week lets us recharge and focus, keeping us energized for the work that matters most.
About the Team & How We Work:
Content is at the center of Miter’s growth strategy, and this role will lead the charge in turning it into a scalable engine. You’ll shape and execute a content program that serves our customers – engaging them with insights, stories, and resources that help them succeed, while also building brand authority and driving demand. You’ll partner across the company and directly with customers to capture their perspectives, share their wins, and create content that resonates.
We’re a lean, high-impact marketing team that thrives on collaboration, ownership, and moving quickly. We believe in building with purpose – every piece of content should serve our customers, strengthen our brand, and deliver measurable business outcomes. You’ll balance strategic thinking with hands-on execution, shifting easily between planning, production, and distribution to ensure our content truly connects with our audience.
What You’ll Do:
Content strategy and execution: Own Miter’s content strategy and develop programs that build brand authority, drive customer acquisition, and engage customers. Approach strategy with a distribution-first mindset and plan how our content reaches our audience before production.
Create insightful content for construction finance, HR,and operations leaders. Become the subject-matter expert in our audience by deeply understanding their pain points, priorities, and workflows. Identify the right themes, perspectives, formats, and channels that will resonate with our audience and develop our full-funnel content and distribution strategy accordingly.
Efficiently scale high-quality content production. Source and manage resources – including subject-matter experts, freelancers, 3rd-party agencies, and AI tools – to produce high-quality content at scale. Develop a repeatable pipeline for turning domain expertise from our customers, partners, and team into compelling, valuable content.
Build and manage a content calendar. Drive consistent publishing that supports product launches, campaigns, and partner initiatives and maximize distribution through SEO, AI platforms, partner opportunities, and other key channels.
Develop a measurement framework. Build a framework and system to track what’s working, what’s not, and where to invest next. Use insights to refine strategy and demonstrate business impact.
What You’ll Need:
5+ years of experience in content production, copywriting, demand generation, or a related role
Proven track record of developing and executing content strategies that drive engagement, informed by customer insights, research, or subject-matter experts
Exceptional writing, editing, and storytelling skills, with the ability to dist
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