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But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business. 

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, ten years running. 

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com

 

Department: Marketing & Sales

Location: Raleigh, North Carolina

Reporting to: Marketing Director, Eduardo Azevedo

Role: Permanent, local contract

 

Trade Marketing Manager

 

About the Role 

The Trade Marketing Manager role requires the incumbent to be an effective member of the USA Marketing team, leading and supporting the design, development and implementation of efficient Consumer & Trade programs within the geography of the United States of America.

 

The incumbent’s focus will be on developing activation, promotional and channel plans for all JTI USA product categories while ensuring corporate, financial and sales objectives are met. Seeking out and driving opportunities to ensure optimal growth beyond the annual plan focusing on key growth drivers such as Consumer & Trade Activation, Merchandising, Cycle Planning and Trade & Consumer Engagement.  

Lead constant information exchange with the sales force and portfolio team to ensure the brand programs address market challenges and opportunities. Work closely with RSMs, KAMs, NAMs for the adjustments of programs and plans to secure execution excellence.

 

Manage the proper resource and budget allocation for all product categories, prioritize channels and brands to ensure effective portfolio program calendars. Work with sales teams to develop and align on cycle planning, KPIs and resource prioritization. Liaise with Legal, Finance, Portfolio and Digital teams to build compliant and effective plans, support the Portfolio & Pricing Manager and Marketing Director for ASP and LE planning’s & reporting’s.

 

Additionally, the role will also support the Trade Marketing team by  coaching, motivating and guiding their professional development. On a day-to-day basis, he/she will play a key role in supporting the USA organization in their ongoing Trade & Consumer activities.

 

 

What you will do

• Develop and build trade and consumer programs for all product categories for all trade channels. Ensure all programs are inline with the portfolio and corporate strategies;
• Lead constant information exchange with the sales force and portfolio team to ensure the brand programs address market challenges and opportunities. Work closely with RSMs, KAMs, NAMs for the adjustments of programs and plans to secure execution excellence;
• Manage the proper resource and budget allocation for all product categories, prioritize channels and brand portfolios to ensure effective portfolio program calendars.  Work with sales team to plan cycle planning, KPIs and resource prioritization;
• Lead the continuous assessment of effectiveness for trade, consumer programs, retail contracts and merchandising tools, build proposals to adjust, revise and improve;
• Liase with legal, finance, brand and digital teams to build compliant and effective plans, support the Portfolio & Pricing Manager and Marketing Director for ASP and LE plannings, reportings;
• Recruit, motivate and guide the professional development of the team reporting directly and indirectly to the incumbent;
• Manage various tasks and projects as they arise and upon manager’s request;

 

 

Who We Are Looking For

A dynamic, passionate, and result-oriented person, with:

• 6-10 years work experience in Trade &Consumer marketing;
• Bachelor’s Degree in Marketing or related field;
• Proficiency in English with excellent written and oral communication skills;
• Strong initiative taking and planning, project management, organization, attention to detail, analytical and strategic skills are essential in this role.

 

What We Offer

 

In JTI USA, we are proud to be recognized as Top Employer and awarded the Global Equality Standards certificate as we continue our dedication