AVP, Client Marketing, Healthcare

Job Description:

Role Summary/Purpose:

CareCredit, the Health and Wellness credit card owned by Synchrony Financial, is seeking a flexible client marketing leader to accelerate growth in our CareCredit Vision specialty market. CareCredit provides flexible patient financing solutions to over 12M+ cardholders and a network of over 285K+ providers and retail locations. This role is tailored specifically to helping grow client partnerships in the Vision industry including large retailers, associations, buying groups, and providers, while working cross-functionally to develop customer-first marketing strategies to acquire new cardholders in optometry and ophthalmology practices, enabling consumers to access the eye care products and services they need.

In this role, you will partner with clients, internal sales, analytics, and lifecycle marketing teams to develop and execute innovative B2B and B2B2C marketing strategies and campaigns designed to:

• Acquire and engage vision care provider practices

• Drive patient applications and usage of the CareCredit credit card

• Expand market share and brand awareness across the vision industry

Working primarily within the Vision market, you will leverage data-driven insights to optimize campaigns and grow CareCredit Vision’s presence in a fast-paced, rapidly changing environment.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Key Responsibilities:

• Lead marketing strategy and execution focused on CareCredit Vision clients, including optometry, ophthalmology, and optical retail businesses.

• Develop and manage multi-channel B2B2C campaigns including Account-Based Marketing, email automation, digital marketing, social media, and direct mail.

• Own partner and client relationships, creating marketing plans, conducting quarterly business reviews, and driving joint marketing programs tailored to the Vision specialty.

• Develop educational and engagement content for both providers and patients to increase CareCredit card adoption and financing conversations specific to vision care.

• Collaborate cross-functionally to build sales enablement tools such as pitch decks, case studies, provider resources, and research-based content.

• Concept and brief agencies on most impactful Vision-specific digital content to maximize CareCredit’s SEO.

• Use Salesforce, Workfront, and Adobe analytics tools to map and improve client and patient marketing journeys and automation workflows.

• Support the launch and growth of new CareCredit and Synchrony Health & Wellness products relevant to vision care.

• Regularly analyze campaign effectiveness, A/B test messaging and tactics, and pivot strategies to maximize ROI and growth in the Vision market.

Who You Are:

• You’re a bold, curious marketer who paves their own way. You’re an expert at diving into the ‘why,’ continuously learning about the deeper meaning of what’s happening around you. You are quick to act, extremely organized, and thorough. You enjoy managing multiple projects without missing a beat and bring a can-do attitude to everything you do. You’re comfortable adapting quickly and take ownership to drive meaningful results.

Qualifications/Requirements:

• Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience identified below

• Minimum of 4 years of marketing experience executing multi-channel B2B and B2B2C campaigns, ideally within healthcare and/or vision care industries.

• Proven experience managing marketing campaigns across digital, email, direct mail, and social channels.

• Proficiency with Workfront, Microsoft Office (PowerPoint, Excel), Social, Email, and MarTech platforms.

• Experience managing agency and partner relationships to deliver integrated marketing programs.

• Strong analytical skills with ability to interpret data, conduct A/B testing, and optimize campaigns.

• Excellent verbal and written communication and presentation skills; ability to influence across all organizational levels.

• Flexible, high-energy self-starter able to thrive in fast-paced, complex environments juggling multiple projects.