Brand and Product Marketing Manager

We use technology to solve problems in spaces, light, and more things to come… for our customers, our communities, and our planet. 
 
Acuity Brands, Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light, and more things to come. Through our two business segments, Acuity Brands Lighting and Lighting Controls (ABL) and the Intelligent Spaces Group (ISG), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives.  
 
We are positioned at the intersection of sustainability and technology. Our businesses develop technology that helps save our customers energy and reduce their carbon emissions. We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and location-aware applications. 

Job Summary

The Brand and Product Marketing Manager for Electronics – nLight® and Software reporting to the Director of Marketing for Electronics, is responsible for creating and assessing the brand and product positioning messages including audience-based communications, promotional programs, and product releases.

 

The Brand and Product Marketing Manager is a curious, productivity-oriented individual with strong project management skills, who leverages data, research, understanding and collaboration to formulate recommendations and drive action plans to on-point messaging, on-time delivery, and on-budget. He/She/They can articulate brand and product value consistently, through asset creation and communication tactics. He/She/They will deliver on company, team, and personal performance objectives by collaborating with marketing, product management, sales and other departments as required.

Key Tasks & Responsibilities (Essential Functions)

 

Brand and Product Marketing:

• Understand and convey brand and product objectives within the lighting controls segment.
• Manage brand positioning statements and guidelines, to ensure value is communicated to all audiences and highlight end user focus.
• Execute the product communication launch process, and manage project to delivery of owned, organic, and paid tactics.
• Assess all related brand and product assets, and execute coordinated updates as required - website, sales enablement tools, and communication tools.
• Gather input and alignment on messaging to complete the annual calendar of content. Execute all associated owned, organic, and paid tactics.
• Collaborate on channel programs and related assets, including merchandising.
• Source opportunities and support sales or product management to ensure brand is correctly represented at events, sponsorships.
• Conduct interviews and gather input to create project references, testimonials, case studies and thought leadership.
• Leverage Key Performance Indicators, VOC, market research to identify opportunities and performance enhancements.

 

Team Engagement:

• Participate, report out and engage in business unit and matrix partner meetings and share with Electronics marketing team.
• Support and possibly lead initiatives for the team or as required by the organization.
• Identify opportunities for team productivity improvements.

Required Education

High School Graduate

Skills and Minimum Experience Required

• 3-5 years proven experience of B2B marketing.
• Ability to prioritize and multitask, detailed oriented.
• Leverage project management skills to effectively communicate and collaborate.
• Utilize and stay up to date on marketing best practices.
• Excellent written and verbal communication skills
• Flex position – remote with some travel requirements.
• Systems – Teams, Microsoft, Adobe
• Occasional lifting and carrying up to 25 lbs.

Preferred Skills and Experience

• Bachelor’s degree in marketing or communication is preferred.
• Experience with internal s