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Product Marketing Manager/Director

A-CAP
United Statesfull_timeVerifiedPosted 15 Dec 2025

About the role

JOB TITLE:         Product Marketing Manager/Director, Annuities & Life Insurance
EMPLOYER:       A-CAP Services LLC
DEPARTMENT:   Marketing
REPORTS TO:    Chief Marketing Officer
LOCATION:         Onsite in Miami, FL (Hybrid)


ABOUT THE COMPANY
A-CAP is a leading provider of capital and third-party asset management solutions. Through our synergistic platform of insurance carriers, reinsurers, and asset management businesses, A-CAP delivers tailored capital solutions to individuals, insurance companies, and small- to medium-sized businesses.

Backed by a leadership team and operational experts with deep expertise across insurance, reinsurance, and asset management sectors, A-CAP is committed to delivering meaningful results and adding value to our clients and capital partners. This commitment is demonstrated through the industry-leading risk-adjusted returns we achieve, and the innovative capital solutions we provide to meet the needs of a diverse range of partners.
A-CAP's Core Business Includes:
  • Capital Solutions
  • Commercial Real Estate
  • Third-party Asset Management
  • Private Credit
  • Primary Insurance Carriers
  • Accredited Reinsurers
ABOUT THE ROLE
We are looking for a creative, energetic, and experienced, Product Marketing Manager/Director of Annuities & Life Insurance to oversee the marketing of our carriers’ annuity and life insurance product lines in the independent agent, bank and broker-dealer distribution channels. The ideal candidate will be a positive, pro-active leader who thrives in a highly collaborative team environment and is able to take a concept from ideation to completion.  He or she will have a deep understanding of fixed annuities, simplified issue life insurance products insurance distribution channels, and proven experience creating and executing engaging and impactful marketing strategies that enhance market position and drive growth.  This position reports directly to A-CAP’s Chief Marketing Officer.

WHAT YOU WILL DO:
Product and Marketing Strategy
  • Develop and implement strategic marketing plans for annuity and life insurance products, in the independent agent, bank and broker-dealer channels, focusing on the benefits and value they provide to customers while also increasing market penetration and driving growth.
  • Work closely with the sales and distribution teams to position our carrier’s products and effectively communicate their value proposition to customers and agents.  
  • Design and execute comprehensive marketing campaigns for annuity and life insurance products across various channels, including digital, print, and events.
  • Create compelling marketing collateral such as flyers, presentations, case studies, advertisements, social media, and digital content to effectively communicate product features, benefits, and key differentiators.
  • Lead the development of go-to-market strategies for new product launches and enhancements to existing products.
  • Design, develop and manage product materials such as brochures, rate sheets, product guides and competitive scorecards, and ensure they are kept current and delivered to internal and external stakeholders. 
Market Analysis and Insights
  • Conduct competitive analysis and create competitive scorecards that compare product features, benefits, and differentiators to top competitors in the market. 
  • Conduct market research to identify trends, customer preferences, and opportunities for product differentiation.
  • Analyze performance metrics and feedback from customers, advisors and distribution to measure the effectiveness of marketing strategies and make data-driven recommendations for improvements.
  • Stay informed about industry trends, regulatory changes, and emerging market opportunities to keep the product offerings relevant and competitive.
Cross-functional Collaboration
  • Partner with sales and distribution teams to develop sales tools and training materials that support product understanding and sales effectiveness.
  • Coordinate with customer service and third-party administration teams to ensure a positive cu

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Company

A-CAP

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