Senior Technical Product Marketing Manager, Hardware, eero Marketing

Are you an experienced networking technologist who loves to dive deep to understand customer internet needs, synthesizing data from multiple sources (e.g. industry analysis, analysts, influencers), and combining that with your experience to drive broad product outcomes that exceed customer expectations? Do you like the idea of simplifying and creating broad, portfolio-level value propositions that make it easier for customers to understand how networking technology can be applied in their home or businesses with high impact? Yes? We have a role that you will find interesting.

At eero, an Amazon company, Technical Product Marketing Managers work backwards from their understanding of customer and industry requirements and are able to “connect the dots” between various different eero capabilities and services to make sure that we are building and marketing the right portfolio of offerings to meet and exceed the needs of our customers – and that we’re able to clearly articulate the value propositions of our capabilities. In this role you will leverage your own deep experience as a networking technologist who has worked closely with customers who use wifi technology, synthesize external and internal data from multiple sources, and work closely with eero Product Managers across numerous different hardware, software and services. You’ll help guide feature prioritization, ensure consistency between various different offerings, and own the development of crisp, highly differentiated, and compelling positioning and messaging at both the individual product and the portfolio level.

eero is the first company to deliver a whole-home wifi experience using mesh technology to make sure you never have to worry about connectivity. We believe customers deserve the best connectivity experience possible so they can live and work their best, the way wifi should be. We continuously innovate on the building blocks that make our vision possible by designing our own hardware, enabling it with powerful software, and tying it all together to the cloud, delivering comprehensive solutions to our diverse customers.

As eero continues to grow, we are building a world-class marketing organization and seeking a Senior Technical Product Marketing Manager, Hardware. In this role you will develop an overarching marketing strategy for part of eero’s hardware portfolio. This includes strategic business planning, including understanding TAM, target audiences, market segments, business opportunities, and developing go-to-market strategies to serve different customers. You will lead product positioning and messaging, pricing, sales forecasting, research & insights, and provide thought leadership to both the marketing and executive teams at eero. This role is an “end-to-end” owner for Product Marketing of eero’s hardware devices expected to collaborate with cross-functional teams in three primary areas: 1) product innovation and development roadmap 2) lead Go-To-Market (GTM) strategies for new products 3) oversee the in-market performance for the products they are responsible for across various customer segments.

This is a highly visible role which you will have an outsized impact. You are expected to be a highly technical product marketer while also demonstrating your business acumen operating as a business owner for the products you are responsible for. In this role, you will deeply understand our customers (both B2C and B2B), the problems they face and how eero is uniquely positioned to solve those problems for them. You’re just as comfortable talking to and teaching others as you are diving deep into our products and learning new technologies. You will work closely with our broader marketing, engineering, product management, sales and customer-facing teams to conceptualize, build, and launch new HW that meet the needs of our growing customer base. This includes technical consultation throughout the build cycle by translating customer and business needs into robust and actionable product specifications. Ahead of launch, co-develop the real world testing scenarios that resonate most with customers to validate the product claims and messaging included throughout marketing activations. Post-launch, you will continue to look for customer-obsessed product enhancements continuously adding value to our existing product line. You will look around corners, analyzing competitor offerings and address eero’s unique value through sales enablement materials designed for key audiences.

Key job responsibilities
- Strategic Narrative, Messaging and Positioning: Develop a strategic narrative framework for messaging and positioning of eero’s hardware product portfolio, individual products and services, that can support our global teams and cross-lines of business, and bring clarity to prioritization across marketing communications.
- Deep Product Expertise: Maintain a deep product expertise by fostering a meani