Director of Brand & Creative

About Us

Our leading SaaS-based Global Employment Platform™ enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities. At G-P, we’re dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere.

Our diverse, remote-first teams are essential to our success. We empower our Dream Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated.

The work you do here will positively impact lives around the world. We stand by our promise: Opportunity Made Possible. In addition to competitive compensation and benefits, we invite you to join us in expanding your skills and helping to reshape the future of work.

At G-P, we assist organizations in building exceptional global teams in days, not months—streamlining the hiring, onboarding, and management process to unlock growth potential for all.

About this Position:

The Director of Brand & Creative will be responsible for overseeing the development and execution of our brand and creative strategies, ensuring alignment with company goals and consistent representation across all marketing touch points. This role requires a strategic thinker with strong creative instincts and a hands-on approach to design, branding, and visual storytelling. You’ll lead a team of creative professionals, collaborating closely with content, communications, and marketing teams to produce high-impact, on-brand creative assets that support business objectives and drive engagement. A key component of this role will be optimizing creative workflows by leveraging modern design tools and AI software to enhance productivity, accelerate timelines, and drive operational efficiency.

What you'll do:

Brand Strategy & Positioning

• Develop and execute the brand strategy, ensuring that our brand identity is clear, compelling, and consistently communicated across all marketing efforts.
• Own the creation and evolution of the brand guidelines, ensuring that brand standards are adhered to across all internal and external materials.
• Refine and reinforce the company’s visual identity, tone of voice, and key messaging across various channels, including digital, print, and experiential marketing.
• Work closely with the leadership team to align brand positioning with business objectives, customer needs, and market trends.
• Act as the internal champion for brand consistency, balancing the need for agility in content creation with the discipline of strong visual and messaging standards.

Creative Direction

• Lead the creative vision for the company’s marketing materials, including digital assets, product packaging, email templates, social media graphics, print collateral, trade show booths, and more.
• Guide the creative team to produce visually engaging and effective designs that resonate with our target audience, building strong emotional connections with customers.
• Leverage modern design tools and AI software (such as Figma, Adobe Creative Suite, Canva, AI-driven design platforms, and automation tools) to streamline the creative process, enhancing both speed and efficiency.
• Develop and govern brand templates (presentations, one-pagers, event collateral, etc.) that scale across marketing, sales, and customer success.
• Establish brand usage guidelines and guardrails within Canva to protect brand integrity while enabling creative flexibility for internal stakeholders.
• Audit and refresh the brand library regularly to retire outdated assets, update visual elements, and ensure alignment with evolving brand positioning.

Enabling & Collaborating with Cross-Functional Teams

• Own and maintain the brand library and DAM of approved templates, logos, imagery, and design assets, ensuring the latest versions are always accessible to employees, partners, and agencies.
• Manage and continuously improve Canva to empower cross-functional teams to create on-brand content independently while maintaining quality and consistency.
• Partner with all marketing and enablement teams to ensure brand consistency across all channels, including digital campaigns, sales assets, social media, PR, and events.
• Provide training, office hours, and playbooks to enable marketers, sellers, and