About the role
At CI&T, we help large enterprises transform the potential of AI into real business impact with AI Deployment, AI-native execution, and tech-integrated business solutions.
With 30 years of experience in technological transformation, we accelerate innovation with expertise in Agentic SDLC, Application modernization, Data & AI, Martech and Business strategy.
We are 8,000 CI&Ters across more than 25 countries, collaborating to build solutions with real impact. AI is already part of how we work, evolve, and innovate every day.
Role Overview
We are seeking a B2B Senior Content Strategist to lead and scale our North America content strategy and storytelling efforts within an emerging agentic AI-enabled marketing model. Based in Brazil, this role will partner closely with North America marketing, sales, industry, PR/AR, operations, and leadership teams to develop high-impact narratives, scalable content, and AI-enabled workflows that strengthen brand positioning, accelerate demand generation, and drive pipeline growth.
This is a strategic, highly collaborative, and hands-on leadership role responsible for shaping narratives and orchestrating content initiatives. The ideal candidate combines exceptional English-language storytelling and editorial leadership with strong business acumen, operational coordination skills, and fluency in AI-assisted marketing and content workflows.
Key Responsibilities
Content Strategy, Narrative Development & Planning
Define and lead the North America content strategy aligned to business priorities, industry verticals, GTM initiatives, and growth objectives
Build and manage integrated content roadmaps across campaigns, events, ABM/ABX programs, thought leadership, executive communications, and always-on initiatives
Partner with marketing, sales, industry, and leadership stakeholders to identify differentiated narratives, messaging frameworks, and market positioning opportunities
Shape executive-level narratives that resonate with enterprise and C-level audiences
Help evolve CI&T’s content strategy toward a scalable, AI-enabled content operating model that supports faster execution, personalization, and multi-channel content orchestration
AI-Enabled Content Operations & Orchestration
Leverage agentic AI tools and AI-assisted workflows to accelerate content research, ideation, drafting, repurposing, optimization, and distribution
Identify opportunities to improve content velocity, scalability, personalization, and operational efficiency through human + AI collaboration models
Help establish governance frameworks and quality standards for AI-assisted content creation, ensuring editorial consistency, factual accuracy, and responsible AI usage
Content Development & Executive Storytelling
Lead the development and orchestration of high-quality, executive-level content in English, including:
Thought leadership articles and bylines
Whitepapers, POVs, and solution narratives
Sales enablement materials and strategic messaging
Website, campaign, and event content
Executive communications and keynote narratives
Translate complex topics including AI, digital transformation, customer experience, data, and technology solutions into compelling business storytelling
Maintain consistency in tone, voice, messaging, and quality across all content assets
Partner with internal subject matter experts and AI-enabled research workflows to accelerate insight development and narrative creation
PR, Story Mining & Cross-Functional Collaboration
Partner closely with PR/AR and communications teams to identify client stories, executive narratives, thought leadership, and market positioning opportunities
Collaborate across marketing operations, sales, industry, and leadership teams to surface compelling proof points, transformation stories, and differentiated perspectives
Work closely with design, campaign, digital, and marketing operations teams to ensure seamless execution and distribution
Demand Generation & Performance Optimization
Partner with teams to develop content that drives engagement, pipeline growth, account expansion, and revenue impact
Optimize content for SEO, AI-driven discovery experiences, engagement, and conversion
Define and track content performance metrics including engagement, influence on pipeline, conversion rates, and content reuse
Utilize performance insights and AI-enabled analysis to continuously refine content strategies and buyer engagement approaches
Content Governance & Workflow Management
Coordinate content development workflows across internal contributors, freelancers, agencies, and AI-enabled systems
Manage intake, prioritization, editorial calendars, approvals, timelines, and stakeholder alignment across multiple concurrent initiatives
Establish scalable content governance, editorial standards, operational processes, and workflow management practices
Support the evolution of modern content operations that integrate AI-assisted workflows into day-to-day marketing execution
Qualifications
8+ years of experience in B2B content strategy, content marketing, editorial leadership, or related roles
Experience leveraging AI-enabled and agentic workflows across content strategy, research, creation, optimization, personalization, and distribution
Proven experience supporting North America or global markets
Exceptional English proficiency in writing, editing, and executive storytelling skills
Experience in technology, consulting, AI, digital transformation, or related industries
Strong understanding of demand generation, ABM/ABX, sales enablement, and content’s role across the funnel
Experience partnering with PR/AR, executive communications, and cross-functional GTM teams
Strong business acumen and ability to translate complex technical topics into clear, engaging, and business-relevant narratives
Highly organized with the ability to manage multiple priorities and stakeholders in a fast-paced global environment
Experience working across cross-cultural teams, particularly Brazil ↔ North America collaboration