Senior Director, Marketing Strategy & Intelligence

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

Why Join Us?

We're building something special within GEICO marketing. The vision is clear: lead one of the world's most iconic brands into the future to claim category leadership to drive profitable growth AND build the most highly performing marketing organization in the industry. Our Marketing Operating Principles include hiring the best at every level and developing our talent to raise the bar for the team. If we can’t do it excellently, we don’t do it. Everything we do starts with a strategy. If we don’t know why we’re doing it, we don’t do it. We act like it’s our business when engaging resources and deeply know and understand our business and category. In marketing at GEICO, we address initiatives and issues head on as a team.

Location: New York, NY

Reports To: Head of Marketing Operations and Transformation

Role Overview

GEICO is building a next-generation marketing organization—one that is faster, smarter, and designed for continuous growth. At the center of this evolution is a newly built Marketing Strategy function.

The Senior Director, Marketing Strategy & Intelligence will serve as key advisor to the CMO and thought partner to the executive team responsible for shaping how GEICO understands its audiences, defines its strategy, and translates insight into action.

This role is not just about delivering strategy it is about building the discipline of marketing strategy for the future. You will define how strategy is developed, how insights are operationalized, and how narrative drives decision-making across the enterprise. The ideal candidate is a T-shaped strategist equally strong in analytics, brand, customer understanding, and storytelling who can operate at both altitude and in the details. This individual must be a leader and a doer as this superpower team gets established. 

What You’ll Do:

Define the Future of Marketing Strategy (Core to the Role)

• Build and lead GEICO’s modern marketing strategy function, establishing new standards for how strategy is developed, communicated, and activated.

• Define the frameworks, processes, and outputs that connect audience insight → strategy → execution → measurement.

• Lead a team of 3-5 strategy and insights professionals.

• Serve as a trusted advisor to the CMO and leadership team on the most critical marketing and growth decisions.

• Elevate strategy from a set of outputs to a core organizational capability and competitive advantage.

Marketing Strategy & Planning (Annual + 3 Year horizon)

• Lead the development of GEICO’s annual and 3-year marketing strategy, aligning priorities to enterprise growth and long-term value creation.

• Define the critical strategic choices—where to play and how to win—across audiences, channels, and capabilities.

• Translate long-term strategy into clear annual plans, investment priorities, and cross-functional roadmaps.

• Frame and solve the most important, ambiguous growth challenges, using structured thinking and data-driven insight to inform direction.

• Deliver clear, decisive recommendations to executive leadership, shaping both long-term strategy and near-term