Dickies: Senior Manager, Licensing

Dickies: Senior Manager, Licensing

Position Summary:  

A day in the life of a Senior Manager, Licensing at Dickies looks a little like this. 

The Senior Manager of Licensing will work within the Global Product Team. This role collaborates closely with merchandising, design, marketing, legal, and product development teams. The primary responsibility is to oversee the development and execution of the company's licensing strategy and execution, identifying and securing new licensing opportunities, and managing existing licensee relationships. This position reports to the Chief Merchandising Officer.  

Let’s break down that day-in-the-life a bit more. 

• Develop and implement a comprehensive licensing strategy that aligns with the brand's vision and business objectives.  

• Identify and evaluate new licensing opportunities to expand the brand's presence in key markets and product categories.  

• Negotiate and secure licensing agreements with potential partners, ensuring favorable terms and conditions.  

• Manage relationships with existing licensees, providing support and guidance to ensure compliance with brand standards and contractual obligations.  

• Collaborate with marketing, legal, compliance, supply chain, and product development teams to ensure cohesive and successful licensing initiatives.  

• Monitor and analyze the performance of licensed products, making adjustments as necessary to achieve desired outcomes.  

• Conduct market research and trend analysis to stay ahead of industry developments and identify new opportunities for growth.  

• Develop and maintain strong relationships with external partners, including licensees, retailers, and industry associations.  

• Present licensing strategies and results to senior leadership and key stakeholders.  

• Ensure all licensed products meet quality, fit, and functional standards.  

What do you need to succeed? 

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while Bachelor’s degree in a related field is required to have, we are most interested in your 7+ years of experience and professional achievements. 

The foundation skills you will need in this position are: 

• Proven track record of managing successful licensing initiatives and partnerships.  

• Strong strategic thinking and negotiation skills.  

• Excellent communication and interpersonal skills.  

• Ability to work independently and as part of a team.  

• Proficiency in Microsoft Office Suite and licensing management software.  

• Strong analytical skills and proficiency in data analysis tools.  

• Creative mindset with the ability to drive innovation in product offerings.  

• Ability to build and maintain strong relationships with internal and external partners.  

There are also a few skills that are not required but preferred.