Analyst - Advanced Business Analytics

General information

Career area Marketing Work Location(s) 500 Woodward Avenue, MI, 601 S. Tryon Street, NC Remote? No Ref # 21996 Posted Date 03-27-26 Working time Full time

Ally and Your Career

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

The Marketing Analyst role will be responsible for the execution and analysis of database marketing for Ally Bank. As an integral part of the marketing analytics team, this analyst will interact with business partners on the marketing team and line of business, as well as our creative agency, to identify targeted marketing audiences, lead the execution of campaigns and report findings to identify opportunities for enhancements and better targeting.

The Work Itself

• Participate in the upfront strategic planning process of developing targeted multi-channel campaigns (acquisition, upsell, cross sell, incentives), including sizing, scenario testing.
• Take part in design of experiment ideation and development for the purposes of ensuring adequate structure for maintaining measurable outcomes.
• Responsible for the execution and project management of targeted marketing campaigns based on detailed customer characteristics, legal regulations, statistical models and business requests
• Analyze and present campaign performance including responder profiling, statistical significance testing and business case analysis
• Act as a liaison between business partners and execution team to translate business need into executable requirements and technical specifications
• Oversee automated campaigns to ensure they’re running on time and accurately
• Manage workflow and resource planning for campaign execution
• Conduct detail-oriented team audits of all deliverables to ensure 100% accuracy of campaign data

The Skills You Bring

Minimum Qualifications

• 1+ years of relevant experience 
• Bachelor’s Degree in relevant field(s) of study or equivalent