Brand Director, Paramount Television Marketing

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Overview:

Responsibilities include but not limited to:

• Build deep relationships with Executive Producers, Talent and external production  counterparts to produce high-quality creative and marketing campaigns  
• Set clear objectives, identify audience targets and set positioning and engagement strategies  across a wide range of content types. 
• Gather, review and apply customer insights and data in collaboration with research team to  help define effective and innovative strategic marketing approaches. 
• Build and implement strategies that provide the most advantageous opportunity to gain  significant and valid recognition by our audiences and the industry. 
• Provide creative direction and feedback to ensure all is on brand and aligns with campaign and  brand strategy. 
• Build and own goals and performance metrics for campaigns; monitor regularly to understand  efficiency of strategy and creative, making recommendations for continuous improvement. 
• Lead the development of a wide range of 360- integrated content marketing plans for PTVM  priority programming, including communication and engagement strategies across on-air, social,  digital, owned channels, TV, out-of-home and PR. 
• Act as an exemplary people leader by setting direction, fostering transparency, and providing  guidance and coaching to build the next set of high-potential strategy leaders 
• Collaborate effectively with Paramount TV senior leadership teams including Media, Creative,  Social and PR.  
• Identify opportunities and lead implementation of process and communication improvements  for IPT and cross marketing teams, ensuring learnings and best practices are being captured and  socialized to drive improved collaboration. 

Basic Qualifications:

•  8+ years of experience in film and/or TV marketing with a major studio, media company,  streaming service, brand and/or marketing agency, consumer marketing, marketing  communications and/or digital/high-technology consumer companies/products. 

Additional Qualifications:

• Experience managing and leading direct report(s). 
• Embraces accountability. 
• Possesses solid decision-making skills and can operate with significant autonomy and  discretion. 
• Creative thinker with strategic and analytical prowess. 
• Detail oriented with solid project management skills. 
• Ability to prioritize in a complex, dynamic environment. 
• A exemplary listener and communicator with a high EQ. 
• Exemplary team-player able to build relationships quickly with internal and external  stakeholders with a wide range of personality types.