Senior Director, Growth Marketing

HOURGLASS COSMETICS — Senior Director, Growth Marketing (Hybrid Role) 

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com.

Hourglass’ digital environment is growing quickly, and we’re looking for a strategic, growth-obsessed leader to own our acquisition marketing engine and the team behind it. The Senior Director, Growth Marketing sets the strategy, budget, and org structure for Hourglass’ global growth marketing function — spanning brand and performance media, digital ad creative, and Retailer.com strategy — while directly leading and developing a team. This is a role for an operator who can set a multi-year vision and still get into the weeds when it matters, and who is energized by building both a business and a team.

The ideal candidate has already run a growth or performance marketing function end-to-end and is ready to build and lead a high-performing team. You bring executive presence, translating ambiguous business goals into a clear strategic narrative for senior leadership, while staying close enough to the data and the work to coach your team credibly. Deep experience with paid media strategy and measurement — including MMM, MTA, and incrementality testing — is expected, along with comfort overseeing digital ad creative production and a track record of directly managing marketers.

WHAT YOU'LL DO:

• Own the strategy, budget, and roadmap for Hourglass’ global growth marketing function — spanning paid media, Retailer.com digital strategy, and digital ad creative — setting targets and resourcing in partnership with senior leadership.
• Define and lead upper- and mid-funnel brand media strategy — across channels like CTV, OOH, social, and affiliate — ensuring investment builds long-term brand equity while fueling acquisition and performance goals.
• Directly manage and develop a team of marketers and creative talent, providing coaching, career development, and performance management, and building bench strength as the team scales.
• Own the full media budget — forecasting investment, defending spend against CAC and ROAS targets, and reallocating dynamically across channels and campaigns based on performance.
• Own the total measurement framework — Across MMM, MTA, and incrementality testing — leveraging insights and sales data to inform media mix decisions and uncover whitespace for growth.
• Set the strategic agenda for experimentation and channel expansion, evaluating emerging platforms and AI-powered tools, and translating results into scalable best practice across the team.
• Shape creative strategy through media insights, ensuring storytelling is optimized for platform behavior and performance signals, and sharing creative best practices to uplevel the team’s paid asset quality.
• Serve as the lead growth marketing voice in cross-functional planning with Creative, Ecommerce, Trade Marketing, and Finance, ensuring paid media, site experience, and retailer strategy operate as one cohesive growth engine.
• Partner with the VP of Ecommerce and Creative Director to keep paid ad creative visually consistent with the on-site experience, ensuring a cohesive customer journey from first ad exposure through on-site conversion.
• Partner with global and regional trade marketing teams to determine strategic Retailer.com support. Ensure the Hourglass brand experience is consistent everywhere it’s sold and that all media spend has omnichannel impact.
• Partner with retail and consumer engagement teams to build holistic media systems across paid, owned, and earned channels, with awareness, consideration, and brand favorability KPIs systematically monitored and linked to business outcomes.
• Present growth marketing performance, insights, and strategic recommendations to senior leadership, translating data into a clear point of view on where to invest next.
• Build and scale team processes, reporting standards, and org structure that hold up as the team and the digital business grow.

YOU'LL LOVE THIS JOB IF:

• You are STRATEGIC: You can translate ambiguous business goals into a clear growth strategy and org plan