Senior Brand Manager - Alzheimer's

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

 

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

 

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us? 

 

The Position

Accountable to assist in the development and implementation of product business plans, key strategic imperatives, positioning & messaging for marketing initiatives across the entire diabetes or obesity portfolio and for designated customer segments to achieve Novo Nordisk P&L goals. Responsible to develop & ensure the alignment of brand positioning and messaging. Serves as the primary brand point person and develops and coordinates the overall brand plan, while ensuring brand alignment of all initiatives with the COEs and customer segment. Responsible to Develop & implement annual brand tactical plans through the development of brand strategies, communications strategies, positioning, etc. Participates on the Extended Brand Team (EBT) for designated brand and provides key input into the brand planning process.

 

Relationships

Reports to the Brand VP or Brand Director. Internal relationships are with other members of the brand team and Business Unit. Build strong relationships by working closely with other Brand Managers and units within Diabetes and/or Obesity Marketing. Works closely with field sales to ensure marketing programs are developed that strongly support their direct and indirect needs with customers. Maintains close collaboration with Medical, Regulatory and Legal functions. External relationships include relations with professional services vendors. May also interact with NN/AS. May supervise others.

 

Essential Functions

• Brand planning:
  • Accountable to manage the brand/portfolio budget process for designated area - makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track
  • Develops accurate short and long term plans, forecasting, and business analysis. Ensures timely execution and follow-up, meets deadlines, prioritizes projects and time, anticipate problems and roadblocks to avoid crisis management
  • Develops and presents compelling plans for management endorsement
  • Develops/executes marketing plans in conjunction with the COE while ensuring customer segment portfolio alignment
  • Lead the development of annual strategic product plans for assigned products utilizing input of extended brand teams. This includes working with the relevant units to ensure in-depth market analysis, effective market research activities, thought leader development, forecasting, pricing strategy, etc.
  • Manages all aspects of the marketing mix including promotion, pricing, distribution, and product developments and/or changes as it related to patient marketing
  • Develops the implementation of pre-launch and launch plans, and post launch business plans/strategies
• Strategic Planning:
  • Develops marketing plans that strategically balances NNIs portfolios across diabetes and obesity based on brand life-cycle planning
  • Works with medical and marketing functions to create and implement market shaping strategies in anticipation of product launches

• Brand team leadership:
  • Champions the Triple Bottom Line in development of brand strategy and tactical initiatives
  • Participates on teams and works cross-functionally to integrate all plans and strategies and ensure strategic alignment
  • Understands Novo Nordisks values and their importance to business results
• Market &am