Senior Marketing Operations Specialist

AT A GLANCE

 Healthgrades is focused on providing trusted information that helps consumers and providers make meaningful connections. As a Marketing Automation Specialist you will assist the product and marketing department with a number of critical activities, including but not limited to: campaign creation and workflow, effective segmentation and personalization, compliance management, reporting, and general marketing support.  

What You’ll Do

• Perform list match and import processes and segmentation
• Upload and categorize assets for campaign utilization
• Thoroughly QA campaign configurations and assets in accordance with guidelines and approval processes
• Project manage requests through intake application in accordance with established processes and SLAs 
• Utilize Eloqua as the singular distribution channel
• Experiment and run A/B tests to optimize campaign performance
• Report weekly, monthly, quarterly, and yearly on key marketing automation metrics and develop client data feeds
• Provide support for various other marketing programs including HTML 
• Deliver digital campaign performance, channel attribution and other reports and analyses, through established dashboards and custom reports for the purpose of increasing campaign performance and driving channel efficiency
• Database management (cleansing, appending, and extracting)
• Provide support and guidance in the growth and development of physician marketing tools and products
• Support team with day-to-day troubleshooting and support 

What We’re Looking For

• 3 years or more of full-time employment in marketing, PR, communications, or business function
• Ability to work in a fast-paced and collaborative environment
• Must be highly organized and efficient
• Willingness to be flexible and take on multiple tasks
• General interest in the healthcare industry is a plus
• Excellent understanding of Microsoft Office (Word, Power Point, Excel)
• Experience with key software platform Alteryx, Adobe Analytics, and HTML a plus
• Marketing automation platform experience such as Eloqua, Marketo or Salesforce

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $64,500 - $90,000
  *Note actual salary is based on geographic location, qualifications and experience
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com. 

 

We do not provide visa sponsorship at this ti