Senior Specialist Marketing Calvin Klein (m/f/x)

Be part of an iconic story.

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)

PVH is one of the most successful fashion and lifestyle companies in the world. Our brand portfolio includes the iconic brands CALVIN KLEIN and TOMMY HILFIGER with more than 30.000 employees operating in over 40 countries. PVH stands for development and innovation like no other company with the ongoing digitalization and integration of all channels.

One of PVH's greatest strengths is our people and our shared desire to create an inclusive work environment where every individual is valued, and every voice is heard. Together, we are committed to a more diverse and fair fashion industry to drive sustainable change both at PVH and in our industry.

The head office for the DACH and EEC markets, covering 13 countries with more than 2.700 employees, is located in Düsseldorf and is the main location of around 500 employees.

Our Marketing team is one of the driving forces to define concepts, activations & campaigns close to our end-consumer across all our Sales Channels in Region West – Own Retail, Franchise, Wholesale, Online Wholesale with our big online platform partners.

We`re searching for talented individuals whose mission is to grow together with us in driving the marketing efforts together with our Partners by crafting innovative strategies and fostering strong collaborations to elevate our brand presence across diverse sales channels.

A day in the life of A SENIOR SPECIALIST Marketing CALVIN KLEIN (m/f/x):

• You will support in the development & implementation of the seasonal marketing planning and activations for our Full Price, Outlets Stores, Franchise and Wholesale Partners, considering our global brand strategy and sales targets in close collaboration with our internal Sales-, Brand-, and Global Marketing Teams
• You will communicate the seasonal “story to tell” to our stores and partners and ensure our brand DNA
• You will drive & take over local consumer centric activations and campaigns for our brand Calvin Klein across all channels within a 360 omnichannel approach especially for Retail, Wholesale & Influencer activations
• You will be responsible for managing projects with agencies and external stakeholders, ensuring smooth coordination and execution
• You will monitor & track your activations/projects by relevant KPIs and ROIs on all channels & track budgets for your own projects with support from you Marketing Manager
• Market Analysis and Trend Research: you will constantly research market development, trends and important competitors
• You will drive new ideas and innovations to balance commercial needs with our brand strategy to expand the presence of our brands on a local base
• You will support the Marketing Managers during the daily business

What do we need from you? You have:

• At least 2 years+ professional experience in Marketing preferred in an international Lifestyle brand or FMCG / Retail space / First experience in marketing, preferred in an international lifestyle brand or FMCG/Retail space
• Strong project management skills & experience in working with cross-functional project teams
• Creative and innovate driven marketing mind, with deep understanding of marketing trends
• An understanding of the most relevant retail KPIs
• Organizational skills as well as good communication skills
• Solution-oriented, pragmatic and commercial mind-set
• A results-oriented way of working
• Charismatic and communicative people person with strong team spirit
• Fluent in written and spoken German and English
• Very good MS-Office knowledge (Word, Excel, PowerPoint)

What you can expect from us:

• PVH offers you a smart working model includ