Product Content Marketing Manager

WHO WE ARE  

Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. 

THE ROLE

We are seeking a Content Marketing Manager with a proven track record of success project managing and developing product collateral, technical thought leadership, and associated materials in the martech/adtech industry. The Content Marketing Manager will join the Corporate Marketing team as a key member and will work closely with product marketing and our CRM and programmatic sales teams to identify product collateral and positioning needs aimed at our target customers.

Reporting to the Senior Director, Content Marketing, this role will also be responsible for writing product-oriented thought leadership content that supports our platform differentiators and addresses specific sales motions throughout the engagement funnel. Experience with video content development preferred but not a requirement. An understanding of data-driven marketing and advertising technology will be important to the candidate’s success. Preferred Location: NYC, Nashville, Los Angeles, San Francisco

Responsibilities:

• Brainstorm and collaborate with internal stakeholder to create original content that engages target customers, connecting them with our vision and product positioning.
• Develop and create content for projects including but not limited to:  brochures and product sheets, sales tools, blog articles, videos/demos, ebooks and whitepapers, website copy, and other materials that encourage prospects to take specific action.
• Deliver content supporting programs with high engagement and conversion rates.
• Create content for key deliverables based on sales requirements and campaign needs. Revise, edit and optimize content as needed.
• Partner with product marketing management and business leaders to distill key value propositions, functionality, and benefits into external messages.
• Review and edit customer-facing documents to ensure consistency of product positioning across Marketing, Sales, and other Zeta departments.
• Be an expert on buyers, how they buy, and their buying criteria. Be able to cater messaging to various personas and competitive scenarios.
• Ensure accuracy and timeliness of content in marketing communications through rigorous quality control, proofing, and data checking.
• Maintain content calendar and provide guidance on how to prioritize competing projects, create trackers and project schedules/management.

What you need to succeed:

• 5+ years of marketing experience in product or content marketing related roles.
• Experience managing and coordinating a team of contractors and freelancers.
• Excellent written, verbal, and visual skills, with an ability to personally create high-quality messaging and content.
• Experience working with product marketing teams and understanding of product segmentation and persona targeting.
• Proactive self-starter who can thrive in a collaborative team environment.
• Comfortable working directly with senior leaders and product management.
• Ability to grasp technical capabilities and translate them into benefits.
• Proven track record of prioritizing high impact activities and keeping complicated projects moving forward, working across cross-functional teams.
• Strong attention to detail and an eye for quality are essential.
• Self-starter that isn’t afraid to roll-up their sleeves and get things done.
• Passion for analyzing products, customers, and market dynamics.

Preferred

• Experience working across multiple buyer segments: individual, enterprise, programmatic.
• Experience with Salesforce and/or Marketing Automation Tools (Hubspot, Pardot, Marketo, etc)
• Prior experience in B2B enterprise software technology marketing.

SALARY RANGE 

The salary range for this role is $80,000.00 - $110,000.00, depending on location and experience.  

PE