Senior Living Sales Director

 

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

 

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

COMMUNITY NAME

Whispering Chase

Job ID

2025-235104

JOB OVERVIEW

The Community Sales Director (CSD) is responsible for the marketing and sales planning and execution for the community. The CSD is delegated significant and discretionary powers to market their community. The CSD takes the lead in assessing the local market and developing a marketing plan tailored to the geographic region in which the community is located. Through the development of a successful Sales Plan, the CSD will sell the community by advancing leads through the sales process with the objective of reaching and maintaining budgeted occupancy and revenue goals.

RESPONSIBILITIES & QUALIFICATIONS

Essential Duties

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:

• Partner with the Regional Director Sales (RDS) in the development of all sales strategies and tactics for the community consistent with the Company’s objectives and expectations.
• Manage all aspects of lead generation, including generation, cultivation, and maintenance of external professional relationships with local influencers to increase awareness, reputation, and knowledge of the community with key decision makers resulting in commitments to refer prospective residents.
• Partner with the General Manager and Regional sales team to develop and implement a sales and marketing plan.
• Review and analyze available sales data for the community and the market and use this data to create goals and action plans to achieve sales metrics.
• Meet established targets for lead and lease conversion as defined in the sales and marketing business plan for the community.
• Work with paid referral partners, such as A Place for Mom, to develop and convert leads from referral and professional lead generation sources to confirmed move-ins.
• Respond to all potential leads with timely follow-up and ensure the Sales system is up to date.
• Respond to telephone inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
• Work with General Manager to facilitate training and continuous coaching for any community staff that may need to field an inquiry call or conduct a walk-in or scheduled tour, engaging the community team.
• Make outbound sales calls to potential leads with the intention of scheduling a community visit and move the sales process forward.
• Promote and facilitate on and off-site events that drive lead generation and community tours.
• Manage the community marketing budget and maintain promotional branded material inventory for the community.
• Collaborate with the Community Director to develop and maintain an effective internal referral program with residents.
• Support the General Manager in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and aligned with Company standards.
• Manage and update Sales system to ensure detailed information is entered from all lead sources.
• Negotiate incentives and terms of rental agreement with prospective residents and/or family members within the Company standard.
• Visit competitors on a regular cadence and maintain information as directed by the Company.
• May perform other duties as needed and/or assigned.
• Maintains compliance in assigned required training and all training required by state/province or other regulating authorities as applicable to this role to ensure that Sunrise standards are always met.

Core Competencies

• Ability to handle multiple priorities.
• Planning and negotiating skills.
• Possess written and verbal skills for effective communication and the ability to facilitate small group presentations.
• Competent in organizational and time management s