ABX Manager, AMER

About the role:

What you’ll be doing:

We are seeking an innovative and results-driven Account-Based Marketing (ABM) Manager to drive 1:1 marketing efforts for our most strategic accounts. In this role, you will collaborate closely with our sales team to design and execute personalized marketing strategies that bring top eCommerce brands into the Forter family. You’ll also play a critical role in driving cross-sell and upsell initiatives for existing customers.

This role offers the unique opportunity to join a fabulous team of ABX managers, working collaboratively to develop innovative account-based experiences that deliver measurable impact. Together, you’ll bring creative ideas to life and share best practices impacting ABX accounts and more.

The ideal candidate has exceptional relationship-building skills, a knack for creative problem-solving, and a passion for aligning marketing and sales to drive business outcomes. Prior experience in sales, business development (SDR/BDR), or customer success is strongly preferred.

What you’ll need:

• 1:1 Account-Based Marketing Strategy: Develop and execute tailored marketing campaigns and initiatives for target accounts, focusing on both new business acquisition and account expansion opportunities.
• Sales Partnership: Collaborate with account executives to align marketing strategies with sales goals, co-developing approaches that resonate with specific stakeholders at top-tier/Fortune 500 brands.
• Cross-Sell/Upsell: Identify and capitalize on cross-sell and upsell opportunities within identified existing accounts and partner with sales in creating campaigns that showcase the value of expanding their partnership with Forter.
• Creative Campaign Development: Leverage your creativity in partnering with the broader marketing team (events, design and content teams) to create engaging and innovative marketing programs, including bespoke events, personalized content, and digital experiences, to capture attention and drive engagement.
• Collaboration with ABX Team: Work alongside a supportive and dynamic team of ABX managers to brainstorm, share insights, and elevate Forter’s overall account-based marketing strategy.
• Stakeholder Relationship Building: Build strong relationships with key internal and external stakeholders across marketing and product, while acting as a trusted partner to sales teams.
• Performance Measurement: Track, analyze, and report on campaign performance, using insights to optimize and improve results continuously.
• Market Insights: Stay up-to-date on industry trends, competitive activity, and customer needs to inform marketing strategies and ensure Forter remains a leader in the space.

What We’re Looking For:

• Experience: 5+ years in marketing, sales, or customer-facing roles such as ABM, SDR/BDR, sales, or customer success.
• Relationship Building: Exceptional interpersonal skills, with a proven ability to build trust and rapport with cross-functional teams, prospects, and customers.
• Organization: Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Creativity: A creative thinker with a track record of developing unique and impactful marketing programs.
• Collaboration: Strong team player with a collaborative mindset and a natural ability to align sales and marketing efforts.
• Analytical Skills: Comfortable using data to measure success, report on ROI, and inform strategic decisions.
• Tech Savvy: Familiarity with marketing automation tools, CRM platforms (e.g., Salesforce), and ABM tools (e.g. 6sense, Ceros, PathFactory, Miro) is a plus.
• Industry Knowledge: Knowledge of eCommerce, SaaS, or fraud prevention industries is a bonus.

About us:

Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction.

The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect custo