Senior Director, Demand Generation and Marketing Operations

Senior Director, Demand Generation & Marketing Operations – Remote

Intertek, a leading provider of quality and safety solutions to many of the world’s top-recognized brands and companies, is actively seeking a Senior Director, Demand Generation & Marketing Operations to join our People Assurance team in a remote capacity. This is a fantastic opportunity to grow a versatile career in B2B SaaS marketing, revenue growth, and digital demand strategy.

Intertek's People Assurance teams empower workforces to identify and close operational gaps and mitigate risk by assuring smart actions across organizations. Intertek Alchemy provides frontline worker training solutions for processors, manufacturers, packagers, and distributors of all sizes. Intertek Catalyst inspires and engages workforces with highly creative, custom-branded, asset-protection communication programs built to enhance culture and performance. Intertek Wisetail provides a custom-branded training and communication platform with a complete learning management system that equips clients to grow and engage their workforce. Intertek is continually innovating to reduce risk for consumers, brands, and organizations in every sector worldwide. We are more than a Testing, Inspection, and Certification company—we are a Total Quality Assurance provider.
Our Purpose: Bringing quality, safety, and sustainability to life.

What are we looking for?

The Senior Director, Demand Generation & Marketing Operations is responsible for architecting, modernizing, and optimizing a scalable, intent-driven demand engine across the Wisetail and Alchemy product portfolio. This leader will build the systems, processes, and programs that generate measurable pipeline impact while elevating marketing operations, data governance, and events integration.

What you’ll do:

• Lead the design and execution of the demand generation strategy across People Assurance brands, aligned to net-new, retention, and upsell revenue goals.
• Shift the organization from activity-based marketing to a pipeline-first mindset, emphasizing sourced and influenced revenue.
• Oversee multi-channel program development—including paid media, email, webinars, ABM, content syndication, and intent-based programs—through internal teams and agency partners.
• Use AI-driven and automated tools to improve targeting, segmentation, and orchestration.
• Build and launch ABM programs leveraging platforms such as 6sense to prioritize high-potential accounts, tailor plays, and support sales follow-up.
• Modernize the buyer journey with programs that drive awareness, consideration, deal acceleration, and retention.
• Lead marketing operations governance across Pardot, HubSpot, Salesforce, and NetSuite while ensuring clean data, accurate attribution, and consistent reporting.
• Partner closely with RevOps on lifecycle definitions, lead scoring, funnel integrity, and cross-functional alignment.
• Oversee virtual and in-person events, ensuring all programs integrate directly into the demand strategy and are measured against pipeline generation.
• Manage, coach, and develop a small team of demand generation and marketing operations specialists, while identifying skill gaps and scaling capability.
• Define strategy and expectations for external agency partners, holding them accountable to performance and pipeline outcomes.
   

What Success Looks Like  

• Within 6 months: a clear, measurable demand and operations strategy aligned to pipeline goals, with modernized reporting giving leadership visibility into performance.  
• Within 12 months: demonstrable marketing-sourced and influenced pipeline growth, predictable conversion metrics, and stronger sales alignment.  
• Shifted organizational mindset from “activity-first” to “pipeline-first.”  

This position outline is a general guideline and does not represent all-encompassing details. The position assumes that the incumbent has both the mental and physical requirements to carry out the above-defined duties.

Minimum Requirements & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years of B2B SaaS marketing experience supporting enterprise or multi-brand businesses ($100M+), with demonstrated success leading demand generation and marketing operations.
• Proven expertise with automation-driven demand strategies, ABM programs, digital channels, CRM integration, and revenue attribution.
• Strong knowledge of marketing tech stacks and platforms i