Senior Director Content Marketing

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands. 

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data. 

Job Description

Job Overview: The Senior Director Content Marketing will play a pivotal role in driving the success of our flash storage products. This position requires a dynamic leader with a deep understanding of the industry, market trends, and technology, coupled with a passion for storytelling. The ideal candidate will lead the development of compelling marketing content and external assets, ensuring our products resonate with target audiences across various markets. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Strategic Leadership: 

• Develop and execute comprehensive product marketing content strategies that align with business goals and market opportunities. 
• Lead the product marketing content development team, fostering a collaborative environment that encourages innovation and excellence. 
• Stay abreast of industry trends, competitor activities, and technological advancements to inform marketing strategies and product positioning. 

Content Development: 

• Oversee the creation of high-quality marketing materials, including whitepapers, case studies, product brochures, presentations, and digital content. 
• Collaborate with cross-functional teams to ensure consistent messaging and alignment with overall marketing and business strategies. 
• Drive the development of compelling storytelling that highlights the unique value propositions of our flash storage products. 

Market Analysis and Insights: 

• Analyze market data and customer feedback to refine product positioning and messaging. 
• Provide actionable insights to the product management and development team to influence future product innovations. 

External Asset Development: 

• Manage the creation and distribution of external marketing assets. 
• Ensure all marketing materials adhere to brand guidelines and effectively communicate our technology’s benefits. 

Cross-Functional Collaboration: 

• Work closely with the sales, engineering, and product management teams to align marketing efforts with product development and sales strategies. 
• Collaborate with the corporate communications team to ensure cohesive and impactful external messaging. 

Qualifications

REQUIRED:

• 10+ years of experience in product marketing and or engineering, preferably within the technology or flash storage industry. 
• Deep understanding of computer hardware, enterprise IT, or data center compute or storage products.
• Proven track record of developing and executing successful marketing strategies. 
• Passion for technology and innovation. 

SKILLS:

• Exceptional written and verbal communication skills, with a talent for storytelling. 
• Strong leadership and team management abilities. 
• Ability to thrive in a fast-paced, dynamic environment. 

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically a