Free People Senior Analyst, Global Customer Experience & Insights

Role Summary

Free People is looking for a dynamic and innovative Global Customer Insights Senior Research Analyst.

 

As a key member of our Consumer Insights Team, you will play a pivotal role in supporting the business by enhancing visibility and identifying new research opportunities. Your work will involve staying up to date on macro-trends while leading and assisting cross-functional research efforts across digital, brand, and category teams. You will uncover the nuances of consumer behavior in the ever-evolving fashion industry and serve as a thought leader in driving business decisions that resonate with our customers.

 

Role Responsibilities

Research & Analysis

• Lead comprehensive market intelligence initiatives by analyzing brand competitors, product offerings, promotions, and macroeconomic trends to uncover critical external market influences.
• Draft proprietary surveys focusing on products, categories, brand experience, and macro consumer behavioral trends.
• Oversee technical survey execution, including programming, quality assurance, copy and creative asset coordination, distribution, and monitoring.
• Synthesize and integrate customer preference data and trend insights from external sources, augmenting internal data to inform decision-making.

 

Project Support & Management

• Support diverse projects aimed at shaping consumer-centric strategies across the organization.
• Manage customer panel initiatives and develop ideas to maintain engagement and retention.
• Assist in the launch and management of customer and non-customer panels for the UK and FP Movement, ensuring alignment with overall strategic goals.
• Expand survey and focus group experiences to improve the breadth and depth of insights. Group moderation or interview experience is a plus.
• Explore and evaluate potential research partners to enhance current capabilities.

 

Reporting & Presentation

• Create easily digestible presentations that summarize key learnings and recommendations for leadership.
• Introduce routine insights reporting to ensure continuous visibility into customer trends and behaviors.

Role Qualifications

Desired Skills & Qualities

• Bachelor’s degree in psychology, cognitive science, sociology, or behavioral economics.
• 2-5 years of experience in consumer insights, market research, eCommerce, or CPG.
• Strong understanding of consumer behavior and curiosity to explore it further.
• Meticulous attention to detail, particularly in quality assurance.
• Experience with data visualization and building dashboards (e.g., BI tools such as Tableau or MicroStrategy)
• Ability to articulate complex ideas clearly and effectively.
• Exceptional time management, organization, and multitasking abilities.
• Proven ability to build cross-functional relationships and collaborate seamlessly.

Optional Skillsets

• Experience with or understanding of Qualtrics or similar logic-based survey software
• Proficiency in SPSS, SAS, R, or other statistical analysis programs
• Proficiency in SQL or other database management tools

 

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The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits 

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.