Sr Director, Product Marketing

✨The core mission of the Sr Director, Product Marketing 

The Senior Director/Director of Product Marketing will shape and own HTB’s market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.

🏢 Location &  Work Mode:

• USA (Strong preference on the East Coast, or Central US) / UK
• Fully Remote

🍺 The fellowship you’ll be joining:

You’ll report directly to the SVP of Marketing and collaborate daily with leaders across Product, Sales, Customer Success, Community, and Brand. The role sits at the center of HTB’s growth engine, orchestrating cross-functional alignment while mentoring a product marketing team of 6. Together, you’ll operate in a fast-paced, agile environment where ideas are tested, iterated, and scaled—always with customer adoption and field success in mind.

📚 Interesting resources you should check:

• Mastering momentum: A look back at HTB 2025 Revenue Kickoff event
• Case studies
• Introducing the Avengers Marketeers of Hack The Box

🚀 The adventures that await you after becoming Sr Director, Product Marketing at Hack The Box:

Own the narrative & category

• Define and continually sharpen HTB’s positioning and messaging across personas (CISO, security leaders, SOC managers, red/blue/purple team leads, L&D) and segments (mid‑market, enterprise, public sector).
• Establish and evangelize the category around continuous cyber upskilling, cyber ranges, Table Top Exercises (TTX), live-fire exercises and adversarial training—grounded in real attacker and defensive tradecraft.
• Drive the narrative and build analyst relationships with the likes of Forrester and Gartner. 

Lead GTM & Launches

• Comfortable working in an Agile environment, staying closely aligned with rapid product iterations and continuous delivery, while ensuring that market positioning, messaging, and go-to-market strategies evolve in step.
• You thrive in fast-moving, cross-functional teams, quickly translating continuous delivery cycles into clear, customer-focused narratives that drive adoption and engagement.
• Drives go‑to‑market strategy and integrated launch plans for new capabilities and product launches; set the bar for “what good looks like” from beta to general availability.
• Own cross-functional alignment and sales enablement for product launches, analyst relations, community building across Product, Sales and Marketing.
• Partner with Sellers, Demand Gen and Field Marketing to map plays to buying stages and accounts; localize for regions and verticals where needed.
• Partner with the SVP of Marketing to align launch priorities with quarterly business goals and brand strategy.

Price, package, and scale adoption

• Collaborate with Product and Revenue Ops on pricing and packaging, trial/POC experiences, and adoption motions that reduce time‑to‑value.
• Instrument, test, and iterate messaging and offers across the funnel.

Bring the outside in

• Run market, customer, and competitive research; turn insight into action for Product and GTM.
• Lead analyst briefings and customer references; represent HTB at events and with key accounts.

Enable the field

• Build sales playbooks, pitch narratives, competitive talk tracks, objection handling, demo/POV guidance, and ROI storytelling.
• Coach AEs/SEs/SDRs and scale enablement with reusable assets and training.

Build and lead the team

• Mentor, and develop a high‑performing product marketing team (PMM, competitive intel, analyst relations) comprising B2B and B2C.
• Create operating rhythms: messaging reviews, launch post‑mortems, win/loss loops.
• Report progress and insights to the SVP of Marketing; drive cross‑functional accountability on launch outcomes and messaging consistency.

🏆 Skills, knowledge, and experience points required to unlock the role of Sr Director, Product Marketing at Hack The Box:<