Senior Product Marketing Manager, Go-to-Market (GTM)

About UsScorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.
About the RoleScorpion is seeking a highly skilled and motivated Senior Product Marketing Manager to join our dynamic marketing team. As a key player, you will collaborate closely with our product, marketing, and sales teams to shape and execute the go-to-market strategy for our Digital Marketing software products and services.
You will report directly to the VP of Product Marketing and leverage your strategic mindset and hands-on approach to develop a profound understanding of our business goals, market dynamics and trends, and clients' needs. This in-depth knowledge will enable you to craft impactful marketing strategies aimed at boosting revenue generation, driving widespread adoption, and contributing directly to revenue growth and customer acquisition. You will be entrusted with defining and refining product positioning and messaging and creating data-driven marketing strategies. Additionally, you will play a crucial role in crafting compelling content and developing impactful sales enablement tools and assets. 
Your role as a Senior Product Marketing Manager extends beyond strategy formulation. You will play a pivotal role in driving the next phase of growth for Scorpion's B2B SaaS offerings. Working alongside cross-functional teams, you will simplify complex technical concepts, ensuring that both internal and external stakeholders comprehend and appreciate the value of our products. Furthermore, you will develop comprehensive marketing plans supported by organizational readiness methods.
As a Senior Product Marketing Manager at Scorpion, you will have the opportunity to make a significant impact on brand awareness and drive growth across our diverse range of offerings. We are looking for a self-driven, adaptable individual who thrives in a fast-paced, collaborative environment. A quick learner with a team-oriented mindset and a can-do attitude will excel in this role.
Join us in this strategic position to make a significant impact on Scorpion's growth and revolutionize the digital marketing SaaS industry.

What your success will look like

• Develop and execute comprehensive go-to-market strategies for specific products and services within designated verticals, and collaborate closely with cross-functional teams and key stakeholders
• Conduct market research and analysis to gain a deep understanding of industry trends, customer needs, and competitive landscape
• Define and refine product positioning, messaging, and value propositions that resonate with target buyer personas. Simplify complex tech solutions and translate them into impactful positioning statements
• Create compelling marketing materials, including sales enablement tools, collateral, presentations, training, and content that effectively communicate the features, benefits, and value of the products and services
• Collaborate with product management to influence product roadmap and prioritize key features and enhancements based on market insights and customer feedback
• Develop pricing strategies that optimize revenue generation while remaining competitive in the market
• Monitor and analyze market trends, competitive intelligence, and customer feedback to identify opportunities and make data-driven recommendations for product and marketing strategies
• Lead and execute successful product launches, ensuring cross-functional coordination and alignment across marketing, sales, and other relevant teams
• Collaborate with the marketing team to create and execute integrated marketing campaigns that drive awareness, demand, and adoption of the products and services
• Serve as a subject matter expert for the products and services, providing guidance and support to sales teams, client success teams, and other internal stakeholders
• Track and report on key performance indicators (KPIs) and metrics to assess the effectiveness of marketing initiatives and inform ongoing optimization efforts
• Stay up to date with industry trends, emerging t