Lead Specialist, Partner Co-Marketing Event Activation

Lead Specialist, Partner Co-Marketing Event Activation

Lead high-impact co-marketing event activations with enterprise partners, delivering integrated experiences that drive engagement, pipeline, and measurable business growth.

About the Role

As a Lead Specialist, Partner Co-Marketing Event Activation, you will play a critical role in delivering high-quality, customer-facing event experiences in partnership with enterprise organisations such as hyperscalers.

This is a hands-on, delivery-focused role where you will own key components of partner event strategy and execution — translating shared objectives into seamless, integrated activations across pre-event, onsite, and post-event phases.

You will work cross-functionally with marketing, sales, product, and external partners to ensure every activation is aligned, impactful, and commercially effective, while also acting as a subject matter expert and coach to more junior team members.

Key Responsibilities

Partner Activation Planning & Integration

• Lead the development of activation briefs aligned to partner goals, audience needs, and business outcomes
• Coordinate integrated promotional plans across internal teams and external partners
• Ensure alignment across pre-event, onsite, and post-event activities
• Adapt activation plans in response to evolving partner requirements within agreed governance

Event Execution (Onsite & Digital)

• Deliver end-to-end activation plans including partner touchpoints, sessions, executive moments, and experiential elements
• Ensure all partner commitments are met with high standards of quality and operational readiness
• Act as the on-site lead for issue resolution, quickly managing risks and maintaining delivery momentum

Cross-Functional Collaboration

• Partner with marketing, sales, product, and operations teams to align messaging, targeting, and follow-up strategies
• Provide clear and consistent stakeholder updates on progress, risks, and dependencies
• Ensure a seamless “one team” experience across all contributors

Measurement, Lead Flow & ROI

• Embed measurement frameworks into activations, including lead capture, engagement tracking, and follow-up actions
• Support reporting on event performance, including pipeline influence and lead outcomes
• Capture insights and lessons learned to inform future activations

Quality Assurance & Team Development

• Review and refine partner-facing assets to ensure accuracy, consistency, and brand alignment
• Reduce revision cycles through strong upfront quality control
• Coach and support junior team members on best practices in event activation and partner engagement

Key Deliverables

• Partner activation briefs with defined objectives, audience, success measures, and integrated plans
• Detailed activation plans and run-of-show documentation
• High-quality partner-facing assets (e.g. messaging, scripts, signage, follow-up materials)
• Post-event summaries including performance insights, partner feedback, and recommendations

Skills & Experience

• Experience delivering complex, customer-facing events or marketing activations
• Strong understanding of B2B or enterprise marketing, ideally with partner or co-marketing exposure
• Proven ability to manage end-to-end event execution, including onsite delivery
• Excellent stakeholder management skills across internal teams and external partners
• Strong organisational skills with the ability to manage multiple priorities in fast-paced environments
• Experience working with performance metrics, lead capture, and campaign measurement
• High attention to detail, with a focus on quality and execution excellence
• Ability to troubleshoot and problem-solve in real time during live events
• Experience mentoring or supporting junior team members is advantageous

Why Join Pearson?

At Pearson, we are the world’s learning company, operating in more than 70 countries. We combine world-class educational content and assessment with services and technology to enable more effective teaching and personalised learning at scale.

This role offers the opportunity to work on high-profile, strategic partnerships and deliver impac