Senior Manager, Partner & Licensing Integration Strategy
2KAbout the role
Who We Are
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
What We Need
Founded in 2005, 2K Games globally publishes world class games across a range of AAA genres built by some of the most influential game development studios in the world, including Visual Concepts, HB Studios, Hangar 13, Gearbox, CatDaddy, Cloud Chamber and Firaxis. We are proud to publish critically acclaimed franchises including PGA TOUR 2K, NBA 2K, WWE 2K, Borderlands, LEGO 2K Drive, Marvel’s Midnight Suns, Sid Meier’s Civilization, XCOM, Mafia and more.
The Senior Manager of Partner & Licensing Integration Strategy is a member of the 2K Sports Product team and is responsible for strategically driving player delight and commercial growth through the development and execution of innovative, ROI-positive partner and license activations within and across the 2K Sports portfolio of titles (WWE 2K, PGA TOUR 2K, TopSpin 2K, and more).
You will partner closely with your peers on the Product team to identify new immediate and future-focused partnership/licensing-related opportunities and franchise feature recommendations. You will collaborate with our Studios to develop comprehensive product, feature and cross-portfolio strategies that expand existing business opportunities and identify/enable new high potential partner and activation opportunities. You will work hand in hand with the Partnerships and Licensing Team to align on an optimized process for communicating key product concepts and requirements, enabling the Partnerships Team to pitch sponsorships to maximize paid partners and the Licensing team to pursue strategic licenses and target rights in the most efficient, comprehensive, and cost effective manner possible. Finally, you will work with our partners in Analytics to develop a framework for measuring, analyzing and reporting the impact and ROI of 2K Sports partnership and licensing integrations to both internal and external stakeholders.
What You Will Do
Be a Licensing Organizing Force & Paid Partnerships Accelerator for our Franchises
- Work closely with the Partnerships team to determine overall viability, specific challenges and unique rights requirements for various implementations & activations
- Build detailed, franchise-specific partner/licensing-focused feature recommendations through the Investment process (for both new projects and incremental releases for existing franchises) and collaborate with Product Management to prioritize the full range of franchise recommendations for future releases
- Lead the dialogue with each Studio to ideate, evaluate, workshop and refine both evergreen and opportunistic brand/license product integration opportunities
- Identify opportunities for integrating brand/licensing partners across multiple franchises in the 2K Sports portfolio in a connected and amplified manner
- Collaborate with the Partnerships team to build, maintain and optimize a new brand/license product integration workflow designed to streamline the negotiation process for Partnerships and external partners, while also opening the door for more innovative and creative rights negotiations
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