Product Manager - Connected Retail Experiences

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2025 were $8.9 billion. Learn more at www.averydennison.com.

Our Vestcom Business is the industry leader in technology-driven shelf-edge solutions for Retailers and CPGs. Our data-integrated media solutions drive sales and loyalty, engaging shoppers where it matters most – the point of decision. Our patented innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth. 

At Avery Dennison, some of the great benefits we provide are:

• Health & wellness benefits starting on day 1 of employment

• Paid parental leave

• 401K eligibility

• Tuition reimbursement

• Employee Assistance Program eligibility / Health Advocate

• Paid vacation and paid holidays

Job Description

We are seeking a Product Manager to own the In-Store Digital Media product—Vestcom's in-store retail media platform that enables brands to reach shoppers at the shelf edge through electronic displays. This role is responsible for driving retailer adoption, brand demand, and the operational capabilities required to scale a two-sided media network.

The ideal candidate has experience with digital retail media, advertising technology, or marketplace products and thrives in ambiguous environments where the right answer isn't obvious. You will work directly with retailers and brands to understand their needs, design experiments to validate product hypotheses, and partner closely with engineering and design to build solutions that drive measurable business outcomes.

Key Areas of Responsibility

Retailer Success & Expansion

• Own the retailer product experience from pilot launch through full deployment, ensuring each partner expands beyond initial pilot stores

• Develop and refine the operations playbook for device logistics, network uptime, and store-level support

• Build the business case tools and ROI frameworks that help retailers justify expansion investments in their in store digital media 

• Partner with the commercial team to help drive client adoption of new products

Brand Demand & Campaign Performance

• Drive brand adoption by ensuring the platform delivers measurable campaign performance and clear attribution

• Own impression fill rate and campaign automation capabilities to support scaling from dozens to hundreds of brands

• Partner with account management to understand brand needs and translate them into product improvements

Customer Discovery & Product Strategy

• Conduct ongoing customer research with retailers, brands, and store operations teams to identify problems and opportunities

• Design and run experiments to validate product hypotheses before committing engineering resources

• Define product roadmap based on evidence from customer discovery, competitive analysis, and business priorities

• Make prioritization decisions that balance retailer needs, brand requirements, and operational scalability

Cross-Functional Collaboration

• Partner with engineering and design as part of an integrated product team, collaborating on solutions rather than handing off requirements

• Work with sales on retailer pipeline, pricing strategy, and deal support

• Coordinate with account management on brand onboarding, campaign execution, and retention

• Collaborate with data science on measurement methodology and attribution capabilities

Qualifications

Required Qualifications

• 5+ years of product management experience in B2B software or technology products

• Experience with marketplace, platform, or two-sided netw