Sr. Content Marketing Manager

First, what is low-code? Low-code is a visual approach to software development that enables you to abstract and automate every step of the application lifecycle. Gartner predicts that “by 2024, low-code application development will be responsible for more than 65% of application development activity.”

 

Mendix, the global leader in enterprise low-code, is fundamentally reinventing the way applications are built. The Mendix platform was created to promote collaboration between Business & IT teams so that an entire organization can participate in the application development process. With Mendix, thousands of forward-thinking companies around the world like Ford Auto, Zurich Insurance, Freshfields, and Red Bull, can unleash their best ideas quickly. 

  

Mendix is repeatedly ranked a Leader in analyst reports from Gartner and Forrester. In the 2021 Gartner® Magic Quadrant for Multiexperience Development Platforms, Mendix placed at the very top of the Leaders quadrant. 

 

 

Siemens is a Top 10 Global Software Company and a leader on Fast Company’s Most Innovative Companies in the World! With the acquisition of Mendix in 2018, Siemens Digital Industries Software is driving transformation to enhance the digital enterprise where engineering, manufacturing and electronics meet the future of innovation. Mendix employees have the opportunity to work in a hyper-growth environment with the support of Siemens’ unbeatable legacy and resources. 

 

Siemens Digital Industries Software is looking for a Senior Content Marketing Manager who lives at the intersection of technical depth and compelling storytelling. You will lead and manage the production of content that earns the trust of developers, data engineers, platform architects, security practitioners, and the executives who lead them, translating complex concepts into narratives that drive awareness, pipeline, and product adoption.

 

You'll be building category-defining content: technical deep dives, research-backed reports, practitioner guides, executive briefs. To be successful in this role, you should be curious, resourceful, process and outcome oriented, and eager to stay ahead of the market (with analysts and customers) to make sure what we publish resonates and leads.

 

What You'll Do

 

Content

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs and white papers

• Mentor other content marketers and manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors

• Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications

• Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey

• Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content

• Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales

• Lead a scalable content framework that can support multiple technical personas

• Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced

 

SEO & Distribution

• Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms

• Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs

• Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums)

• Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves

 

Measurement & Optimization

• Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue

• Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect d