Regional Admissions Counselor – Southern California

Job Title

Regional Admissions Counselor – Southern California

Agency

Tarleton State University

Department

Undergraduate Recruitment

Proposed Minimum Salary

Commensurate

Job Location

Stephenville, Texas

Job Type

Staff

Job Description

Overview:
The Regional Admissions Counselor – Southern California will play a key role in contributing to Tarleton State University's strategic enrollment goals by engaging with prospective students across the western United States. The scope of this role encompasses a variety of responsibilities, as outlined below.

The Regional Admissions Counselor must live in Southern California and be able to occasionally travel to various locations across the western region of the United States. Normal work hours are Monday to Friday; from 8:00 AM to 5:00 PM or as business needs indicate. This position requires a flexible work schedule which at times will require frequent attendance during evenings and weekends. Additional hours may be required during peak periods.

Key Responsibilities:

Recruitment and Travel (60%)

• Identify and recruit prospective undergraduate students, including high school students, community college students, working adults, and underrepresented populations.

• Promote and recruit for academic programs across all Tarleton locations, including Stephenville, Fort Worth, Waco, Texas A&M-RELLIS, and online.

• Coordinate attendance at recruitment events, such as college fairs and school visits.

• Deliver admissions presentations to both small and large groups.

• Achieve recruitment goals within the assigned territory.

• Represent the University at professional recruitment events, including those hosted by the National Association for College Admission Counseling (NACAC).

• Adhere to regulations set by professional organizations for sanctioned events.

• Provide guidance to high school, transfer, and nontraditional students throughout the application and enrollment process.

• Collaborate with high school counselors, transfer coordinators, and University faculty and staff to coordinate recruitment efforts.

• Provide comprehensive information on admissions, financial aid, scholarships, veteran services, advising, housing, and orientation.

• Transport materials and displays to and from events.

Administrative (30%)

• Maintain regular communication with prospective students via phone, email, and mail.

• Complete detailed event reports and manage recruitment records.

• Utilize a Customer Relationship Management (CRM) system (Salesforce) for student communications, record-keeping, and reporting.

• Arrange travel accommodations, including transportation, lodging, and meals.

• Submit expense reports for approved travel reimbursements.

Other Duties (10%)

• Assist with scheduling campus visits for prospective students, parents, school personnel, alumni, and other special guests.

• Promote on-campus events related to recruitment, admissions, and enrollment, such as preview days, open houses, and orientations.

• Stay informed on university updates and trends in higher education.

• Contribute to the development of marketing materials, presentation content, and email campaigns.

• Coordinate and participate in virtual college fairs, presentations, and online information sessions.

• Perform additional duties as assigned.

Essential Functions:

• Must reside in Southern California and be able to travel to Stephenville a few times each year.  

• Primary travel will be in Southern California, including the counties of Los Angeles, Orange, San Diego, San Bernardino, Riverside, Imperial, Kern, Ventura, Santa Barbara, and San Luis Obispo.

• Additional travel may include the Central Valley and Northern California, Central Arizona, Southern Nevada, or other designated target markets.

• Ability to work remotely, with reliable internet access and space to store recruitment materials.

• Re