Senior Director, Growth Marketing

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.

We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.

Join us on our mission to shape the future of our industry.

We are seeking an exceptional Senior Director, Growth Marketing to own and drive our global customer acquisition, conversion, and retention strategies. You will play a mission-critical role in accelerating pipeline, revenue growth, and market share as we scale toward IPO readiness and beyond. This position is ideal for a strategic thinker and doer who thrives in fast-paced environments, has experience navigating complex B2B buying cycles, and can balance long-term brand equity with short-term performance. 

HOW YOU’LL SPEND YOUR TIME HERE:

Strategy & Leadership 

• Define and lead the global growth marketing strategy, aligning with corporate goals, revenue targets, and IPO milestones. 

• Partner with Product Marketing, Sales, RevOps, and Finance to align on market segmentation, GTM strategy, and revenue attribution models. 

• Own and continuously optimize the full customer funnel (awareness → acquisition → activation → retention → expansion). 

• Lead integrated campaigns across digital, product-led growth (PLG), ABM, and outbound channels to drive qualified pipeline. 

• Build and scale the growth marketing function globally—owning org design, talent hiring, budgeting, and agency/vendor management. 

Execution & Optimization 

• Run and scale performance marketing programs across paid search, display, social, retargeting, and affiliate channels with a strong focus on CAC/LTV efficiency and ROI. 

• Design and execute high-impact account-based marketing (ABM) campaigns targeting enterprise decision-makers (CISO, CIO, CDO, Risk/Compliance). 

• Lead website strategy, CRO, and web personalization, ensuring every touchpoint contributes to demand and lead quality. 

• Own SEO, content syndication, and organic growth strategies to improve domain authority and inbound lead velocity. 

• Implement lifecycle marketing automation flows (email, nurture, re-engagement) across segments and personas. 

Analytics & Experimentation 

• Establish clear KPIs and dashboards for pipeline, funnel velocity, CAC, CLTV, MQL/SQL, channel attribution, and campaign performance. 

• Build and scale a culture of rapid experimentation—test landing pages, CTAs, pricing pages, onboarding flows, and more. 

• Leverage tools such as Google Analytics, HubSpot, Salesforce, Marketo, Demandbase, Segment, Amplitude, etc. 

• Provide ongoing performance reporting to C-suite and prepare board-level marketing insights relevant for IPO-readiness. 

WE’D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING: 

• 8–12+ years in growth, performance, or demand generation marketing, preferably in global B2B SaaS, cybersecurity, or enterprise technology. 

• Proven experience driving and scaling growth in a pre-IPO or IPO-stage environment. 

• Deep understanding of enterprise buying