Senior Sales Strategist
SoundCloudAbout the role
SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40+ million artists, the future of music is SoundCloud.
The Revenue Operations team's mission is to drive revenue and build long-term client relationships through a demonstrated understanding of brand partnerships, sales strategy, key industry advertising verticals, advertiser client business goals and challenges, strategic partnership recommendations, mutually beneficial and unique creative ideas, and measurable results.
We’re seeking a Senior Sales Strategist to join the Revenue Operations team to support our US advertising business. As an individual contributor, you will be responsible for influencing customer conversations through strategic storytelling, actionable insights, and creative ideas for positive growth and relationship outcomes. You will partner with cross-functional teams to lead the development of insights-driven, persuasive marketing solutions for our most strategic accounts, leveraging SoundCloud’s products and platforms. We advise clients on SoundCloud’s broad range of custom solutions online and offline to help them build custom, integrated programs that achieve their objectives and connect seamlessly with their audiences. SoundCloud partners closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. We enjoy a bird’s eye view of the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age.
Key Responsibilities:
- Partner with SoundCloud’s internal and external sales teams to develop competitive, persuasive sales/marketing solutions and integrated marketing programs to meet/exceed Brand and Agency objectives and drive revenue
- Create smart, integrated proposals, including budgets and sales collateral, in response to qualified proactive opportunities and RFP requests: Develop the story, strategically frame the approach, develop creative ideas, and leverage SoundCloud’s solution suite, product expertise, and internal relationships to build brand proposals
- Leverage market expertise to help proactively drive conversations with advertisers through big-idea thinking and first-to-market concepts
- Act as a knowledgeable “expert” on advertising verticals, media publications, and brand partnerships important to the music + entertainment industry
- Turn SoundCloud 1st party data and 3rd party market data into insights to support marketing storytelling and partner solution recommendations
- Assume a leadership role in the creation of ideas and concepts across multiple cross-functional teams, ensuring all relevant teams are activated at the right time during the sales cycle
- Serve as a collaborator and cross-functional communication lead between Sales and all of our internal support teams by building strong relationships and working closely with each of them (e.g., Post-Sale, Tech Ops, Music Marketing, Social, Comms, EPD, Events, Design, Sales Development, Creative Studio, Legal, Research, etc.) to align on program strategy, deliverables, budgets, deadlines, and all other program details
- Manage and position communication optimally for the audience/situation at hand, while considering different stakeholders’ varying needs
- Present proposals both internally and in client meetings with sales acumen, vibrant energy and confidence to own the room/conversation
Experience & Background:
- 5+ years of relevant experience in digital sales development, integrated marketing, sales marketing, or related media or marketing function
- Publisher and/or Agency experience preferred
- Clearly defined success crafting partnership strategies for brands targeting youth culture
- Highly proactive, solution-oriented, autonomous, and resourceful
- Robust experience in creating strategic, creative, and integrated proposals/marketing recommendations for brands with a digital audio/video mobile focus
- Solid understanding of digital web and mobile marketing, including advertising sales and consumer marketing
- Robust experience developing bespoke programs utilizing digital tactics, audio, social, video, and experiential (event-based) marketing preferred
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