Lifecycle Marketing Commerce Senior Manager

<div class="content-intro"><h2 data-pm-slice="1 1 []">About Crunchyroll</h2> <p>Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.</p> <p>Join our team, and help us shape the future of anime!</p></div><p>We’re looking for a Lifecycle Marketing Senior Manager to architect and execute the lifecycle strategy that powers our product drops.</p> <p>This role owns how fans experience each drop — from anticipation to launch-day conversion and post-drop re-engagement. You will design structured, repeatable lifecycle programs that maximize sell-through, drive revenue velocity within compressed launch windows, and increase repeat participation across future drops.</p> <p>You’ll partner closely with Merchandising, Product Development, Brand, Analytics, and Operations to ensure lifecycle strategy supports buy quantities, margin targets, and sell-through goals — while preserving the premium positioning of the business.</p> <p>You will report into the Director of Lifecycle Marketing, Global Flywheel and serve as the lifecycle lead for the drops business.</p> <h2><strong>What You’ll Do</strong></h2> <h3><strong>Own Lifecycle Strategy for Drop-Driven Commerce</strong></h3> <p>Design lifecycle programs specifically built for limited-release, time-bound drops — supporting both fan engagement and disciplined commercial outcomes.</p> <h3><strong>Build Structured Launch Playbooks</strong></h3> <p>Develop repeatable frameworks for:</p> <ul> <li>Tease and anticipation-building</li> <li>Audience priming and demand shaping</li> <li>Launch-day orchestration</li> <li>Sell-through acceleration</li> <li>Post-drop re-engagement and next-drop priming</li> </ul> <h3><strong>Drive Sell-Through &amp; Revenue Velocity</strong></h3> <p>Align lifecycle programming with:</p> <ul> <li>SKU-level performance goals</li> <li>Buy quantities and inventory risk</li> <li>Margin and pricing strategy</li> <li>Assortment roles (hero, volume driver, entry point)</li> </ul> <h3><strong>Support Premium Brand Positioning</strong></h3> <p>Ensure lifecycle messaging protects long-term brand trust while driving short-term performance and reflects:</p> <ul> <li>Product quality</li> <li>Limited availability</li&