Sr. Enterprise Content Strategist

Overview of role:

The Sr. Enterprise Content Marketing Strategist is part of the Enterprise Social Media and Content Strategy team. The Strategist is responsible for developing and executing distinct and robust content marketing plans that will drive awareness, engagement, and retention for Citizens Private Bank and Private Wealth businesses. 

Reporting to the Vice President, Enterprise Content Manager focused on Private Bank and Private Wealth, the Strategist will participate in quarterly marketing planning and deliver integrated multi-channel plans that include a mix of editorial, web based, social, marketing, video, podcast content and more.  The Strategist brings expertise in a broad range of digital content, social media, and digital marketing tactics to help partner teams drive action through distinctive and relevant content experiences. Success will be measured against KPI’s that include top-of-funnel digital awareness metrics and mid-funnel engagement metrics. 

This role works closely with peers throughout the company including various business areas and marketing teams to align goals, ensure cohesion and drive integration. The ideal candidate will bring banking and/or financial focused content, social and digital experience to the organization and will thrive in a fast-paced environment. 

Responsibilities & Requirements 

• Researches and develops marketing, communications, and digital content strategies. 
• Prepares creative and data-driven multi-channel content marketing recommendations with consideration for market trends, customer needs, desired business outcomes, cost and resource availability.  
• Balances competing priorities and supports multiple business line relationships and content marketing strategies at the same time. 
• Partners with many internal and external delivery partners to execute proposed strategies on-time and within budget. 
• Has the ability to work independently, foster strong relationships, manage project execution, deliverables and all other projects/tasks assigned by the VP Enterprise Content Manager. 
• Partners with social media strategists to ensure successful execution of social plans.  
• Manages all budget commitment and billing functions related to content and social execution plans. 
• Delivers regular reporting back to the partners and Enterprise Social Media and Content Strategy team to assess outcomes and optimize future plans. 
• Delivers digital content expertise and marketing expertise to peer teams to help engage prospects and customers in digital and social channels after mass media exposure. 
• Supports project management and coordination roles as needed. 

 

Qualifications 

• Proven experience in managing multiple content marketing campaigns at once. 
• Ability to analyze data and metrics to drive informed marketing decisions.
• Strong curiosity and understanding of Private Bank and Private Wealth marketing and content campaigns, assets, and opportunities.
• Adaptability and willingness to engage in continuous learning and innovation.
• Experience with high-net worth and/or luxury goods marketing is a plus. 
• 5 - 7 years of social, content and marketing experience. 

 

Education: 

Bachelor's Degree or equivalent work experience. 

Hours and Schedule:

Hours: 40

Schedule Monday-Friday 8-5 Hybrid in Westwood MA, Johnston RI, New York, NY, or Pittsburgh, PA office 3 days 2 days remote

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Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Equal Employment and Opportunity Employer