Sr. Manager, Media Relations

Sr. Manager, Media & Creator Relations

Onsite role with relocation assistance available 

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training.  For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision.  Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens.  Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy.  Headquartered in Newington, New Hampshire, SIG SAUER has over 3,400 employees across sixteen U.S. locations in three states, and four additional global facilities.  SIG SAUER is certified a Great Place to Work™.  For more information about the company and product line visit: www.sigsauer.com

Position Summary: The Sr. Manager, Media & Creator Relations is responsible for overseeing external communications and content initiatives across digital platforms, including influencer relations, content strategy, and brand messaging. They cultivate and manage relationships with influencers and creators to amplify brand visibility and engagement. This position requires 7-10 years experience in marketing, communications, advertising, public relations, or a related field, and 3 years of people leadership experience. Firearms industry knowledge and experience highly preferred. The Sr. Manager, Media & Creator Relations collaborates with Marketing, Brand, Product Management, Sales, ambassadors, and influencers.

FLSA: Exempt

Job Duties and Responsibilities:

• Cultivate and enhance collaborative working relationships with influencers, media, and content creators in various spaces. Manage influencer relationships and campaigns, including briefing, execution, performance tracking, and reporting.
• Optimize communication systems to enhance the accuracy and consistency of brand messaging. Create and develop effective communication channels tailored to digital and influencer-focused initiatives.
• Create compelling, engaging, and brand-right marketing copy and content for emails, web assets, in-store signage, seasonal campaigns, social media, and printed collateral, as well as product copy and affiliate marketing pieces. Establish monthly content themes and long-term content plans that support and enhance brand marketing campaigns.
• Research, pitch, produce, write, and edit blog stories and features that represent and elevate the spirit of the SIG SAUER brand. Manage the execution of blog content on the company website and oversee the strategy and content for the company newsletter.
• Ensure the company protects and promotes its image in a coordinated and brand-consistent manner.
• Develop influencer outreach strategies and seasonal activation plans in collaboration with Brand marketing.
• Institute and manage a content editorial calendar and distributed editorial report for upper management. Oversee influencer content performance and provide analytics-based insights to refine ongoing strategy.
• Create and manage an influencer relationship budget and performance scorecard.
• Generate dynamic content features for both online and print and strategically incorporate these stories into overall marketing campaigns and social media messaging while maintaining the brand voice throughout.
• Research, identify, and recruit influencers aligned with brand values and marketing goals. Grow the company's media partnerships by establishing new relationships and fostering existing ones.
• Provide strategic coaching and mentorship that fosters open, two-way communication, cultivates professional growth, and builds a high-performing best-in-class team.
• Proactively engage with employees to understand their needs and remove barriers to success by ensuring timely access to the tools, resources, and support that is needed to achieve high performance.
• Lead performance management efforts by delivering clear, timely, and actionable feedback that drives accountability and continuous improvement.
• Drive team development by identifying skill gaps and coordinate targeted training initiatives that enhance employee capabilities and foster growth that align with evolving business needs.
• Manage the team recruitment process, from interviewing and selecting top-tier candidates to developing and executing strategic onboarding plans that ensure seamless integration, early engagement, and long-term s