Marketing Manager

Who is Saint Louis University? Founded in 1818, Saint Louis University is one of the nation’s oldest and most prestigious Catholic universities. SLU, which also has a campus in Madrid, Spain, is recognized for world-class academics, life-changing research, compassionate health care, and a strong commitment to faith and service.

The Strategic Marketing Manager serves as the lead marketing partner for assigned campus units, including schools, colleges, divisions, and administrative offices. Acting as a trusted advisor, this role translates unit goals into strategic, multi-channel marketing and communications plans that align with University priorities and brand standards. The Strategic Marketing Manager coordinates with Marketing and Communications colleagues to deliver campaigns on time, on budget, and on goal, fostering collaboration and measurable impact across the University. 

The ideal candidate brings both strategic vision and hands-on execution skills: a strong marketing background, excellent listening and relationship-building abilities, and a track record of turning complex needs into clear, actionable plans. They inspire trust, balance multiple priorities with ease, and thrive in a collaborative, mission-driven environment rooted in Jesuit values. 

Key Responsibilities 

Marketing Strategy and Planning 

• Lead the development of integrated, multi-channel marketing and communications strategies that drive enrollment, reputation, revenue, and student success. 

• Provide strategic counsel to campus partners and University leadership, grounded in higher education marketing trends and data insights. 

• Identify and act on timely opportunities to advance University and campus unit objectives. 

• Oversee performance tracking and refine marketing plans based on results. 

Campus Partner Engagement 

• Serve as the primary liaison for assigned campus units, assessing needs, gathering insights, and shaping annual and opportunistic marketing plans. 

• Translate unit objectives into actionable marketing goals; develop creative briefs and project roadmaps to guide content, design, and channel strategy. 

• Facilitate collaboration between campus partners and MarCom specialists, ensuring transparency, alignment, and shared success. 

• Monitor plan execution, timelines, and budgets, proactively addressing risks or barriers to success. 

Program and Team Management 

• Assemble and guide cross-functional teams of writers, designers, digital specialists, and media leads to deliver campaigns from conception through execution and evaluation. 

• Collaborate on the development and editing of strategic communications, including digital, social, web, print, and internal messaging. 

• Use performance metrics and analytics to inform data-driven recommendations and continuous improvement. 

• Uphold SLU’s brand strategy, visual identity, and editorial standards across all projects. 

• Coach and mentor MarCom colleagues, contributing to team development and professional growth. 

Qualifications 

Required 

• Bachelor’s degree in Marketing, Communications, Business, or related field. 

• 7+ years of progressive experience in marketing, paid media strategy, communications, and/or project management, ideally in higher education, an agency, or a complex organization. 

• Proven success leading integrated marketing initiatives and cultivating strong client/partner relationships. 

• Expertise in paid media tactics, platforms, tracking, automation, and emerging marketing technologies. 

• Exceptional interpersonal, organizational, and written/verbal communication skills. 

• Ability to manage multiple priorities under tight deadlines while maintaining quality and attention to detail.