Digital Experience Senior Specialist

DIGITAL EXPERIENCE SENIOR SPECIALIST

Summary

The Wikimedia Foundation is looking for a Digital Experience Senior Specialist to join our team, reporting to the Senior Manager of Integrated Marketing.

This individual contributor role requires a mix of technical and project management expertise, as well as an ability to build collaborative relationships with internal and external stakeholders, solve problems quickly and creatively, and balance multiple assignments at the same time. 

As the Digital Experience Senior Specialist, ​​you will lead with a digital-first mindset for audience engagement, developing and executing a strategy for the effective and efficient promotion of Wikimedia brands through our website, and online channels, including e-mail. You will serve as a strategist and advisor on all websites owned and operated by the Wikimedia Foundation, primarily the Foundation’s public website, wikimediafoundation.org. (Please note that this role is not responsible for the management of Wikipedia and other free knowledge Wikimedia projects.) 

You will be maintaining and improving wikimediafoundation.org, with a focus on leveraging the website to reach and engage key global audiences — including donors, partners, volunteers, site visitors, and advocates — with the Foundation’s mission and work. Further, you will lead efforts to unify our approach for maintaining the web channels operated by the Foundation for external communications, streamlining and improving our processes.

You will be responsible for:

• Managing, maintaining, and enhancing wikimediafoundation.org
  • Assisting in the development of the yearly roadmap and strategic vision for wikimediafoundation.org, the Foundation’s public website, aligned with the Communications’ department objectives.
  • Serving as the main point of contact for all Foundation website updates (for example,  standing up new web pages, or tweaking existing content), including during time-sensitive situations.
  • Collaborating with internal and external stakeholders on design, technical, and editorial tasks  for the creation or updating of web content.
  • Monitoring and ensuring website usability, health, performance, and security.
  • Troubleshooting as needed, identifying and solving issues through positive collaboration with colleagues and vendors.
  • Creating and maintaining documentation about website practices.

• Leading special website and online projects
  • Driving web-related projects, which may include a refresh of the content on the wikimediafoundation.org homepage, microsite integrations, new page developments for a campaign, and feature enhancements.
  • Managing web-focused projects from conceptualization to implementation, including: closely coordinating with colleagues and vendors for editorial content, design, and technical support; overseeing project timing and costs; proactively identifying project needs and solutions; and ensuring successful execution.
  • Managing external partner agencies for the development of web pages and promotional assets supporting external-facing communications campaigns through web/online channels.
  • Overseeing the optimization of email channels to drive reach and engagement, ensuring a coordinated approach with other business units, the Wikimedia community, and external stakeholders as needed.
  • Overseeing (as budget allows) SEO strategy for the websites owned and operated by the Wikimedia Foundation. 

• Serving as a strategic advisor on Foundation web channels 
  • Staying informed of emerging trends, technologies and industry best practices, and monitoring content activities of competitor websites.
  • Developing a unified approach for the strategy and maintenance of all web channels owned by the Wikimedia Foundation, with a focus on streamlining resources, improving processes, and achieving impact.
  • Providing subject matter expertise for all initiatives related to wikimediafoundation.org and other Foundation-owned websites.
  • Fostering relationships with internal stakeholders, helping raise awareness and understanding of our website best practices and processes.
  • Identifying ways to advance our commitments to diversity, equity, and belonging within Foundation-owned websites.
  • Guiding decisions on web standards, compliance, and improvements.
  • Producing regular metrics reports and sharing insights to evaluate our impact and guide our strategy.
  • Ensuring adherence to Wikimedia brand guidelines in all web channels.

• Overseeing website