Staff Product Manager - Industrial

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Staff Product Manager is responsible for developing and executing product strategies and roadmaps for specific product lines. This role focuses on technical execution, market research, and cross-functional collaboration to deliver innovative and competitive products. By synthesizing data and customer insights, the Staff Product Manager drives product development initiatives, manages lifecycle activities, and supports go-to-market efforts. They apply specialized technical knowledge to enhance product features and performance, ensuring alignment with business goals and market demands.

Major Responsibilities

• Drives innovation-based three year product roadmap to deliver concept ideation such as Unique Selling Propositions, roadmap of new projects, improvements to existing products and product lines, new product launch timing, phasing out old product timing, channel/customer driven NPI (New Product Introduction) projects, and cost reduction projects

• Serves as knowledge expert in product category relative product capability, technical specifications and features, as well as market drivers and the competitive landscape

• Develops product category strategy to drive revenue and profitability for assigned product lines, including specific, measurable goals such as percentage of market share, net sales, and product revenue and margin growth

• Prioritizes creation of strategies against business needs and market demand

• Gathers and maintains category foundational research. This includes industry- and consumer-focused research (e.g., industry outlet share, market share, and retail sales by price tier, competitive product profiles, consumer “pain points” and usage/attitude research)

• Synthesizes data into facts and trends that validate company direction on product development

• Build and deliver timely reports and presentation to internal stakeholders and external customers, including relevant metrics and information related to the product line or category

• Utilize formal and informal communication to drive product strategy across the organization, gaining buy-in from broad stakeholder base in a matrix environment.

• Collaborate across functions and lead indirect teams to move projects through the stage gate development process.

• Drive activities and execute on strategies to support the sales team and process at key launch events or product milestones.

• Work collaboratively with the Engineering team to understand critical intellectual property, regulatory standards, legislation in order to update product category strategy as needed.

• Other Duties as assigned

Minimum Job Requirements

Education:

• Bachelor’s Degree, or equivalent experience in Business, Engineering, or related field.

Work Experience:

• 5+ years of experience in product management or related fields, with demonstrated success in managing complex or technical products.

Knowledge / Skills / Abilities

• Demonstrated capability to gather and utilize market analysis to understand the competitive landscape and drive product development decisions

• Strong Business Acumen  and proven ability to articulate a business case to stakeholders and customers, including relevant product and market information tailored to the audience

• Demonstrated technical skills for understanding and driving new product development in a manufacturing and engineering environment

• Proven ability to conceive, develop and launch new products using a cross-disciplinary approach

• Excellent written and verbal communication skills and strong presentation skills

• Effective organizational and prioritization skills

• Ability to act proactively and identify innovative solutions

• Ability to work effectively cross functionally and lead projects.

• Ability to work in a fast-paced environment.

• Problem solving, research, and analytical skills.

• Proficiency in Microsoft Office Suite

Great Reasons to work for Generac:

• Competitive Benefits: Health, Dental, Vision, 401k and many more

• Free onsite gym open Monday through Saturday for Generac employees

• We offer product loan (for up t