Senior Marketing Manager - Hybrid (Charlotte or Raleigh)
OneDigitalAbout the role
Are you looking to accelerate your career without having to hide your authentic self - a place where you can be you? A career that’s making a bigger impact on the world? At OneDigital, we are on a mission to help people do their best work and live their best lives. From the services we offer to the way we show up for each other each day, we are fueling dreams, achieving big goals, and embracing each other’s truest selves.
We understand that pursuing a new job is a big deal. Maybe you’re afraid you won’t fit in. Well, here’s the good news. For us, the days of “fit in to get in” are over and being different is not a barrier to getting ahead. Greatness comes in all shapes, sizes, colors, and experience levels. If you are looking for a people-first culture that is wired for growth, driven to serve, and totally committed to having your back, give us a shot. Your best life awaits.
Our Newest Opportunity:
Summary:
OneDigital is seeking an experienced Senior Regional Marketing Manager to join our team and drive growth in our Carolinas and Tennessee markets. The ideal candidate will have experience in an integrated, digital, content, design, and results-focused marketing environment.
In this leadership role, you will spearhead the development and execution of regional marketing strategies that align with dynamic sales and retention objectives across our various business verticals. You will be part of a team of marketing professionals collaborating across functions to drive impactful initiatives that fuel both brand growth and revenue expansion across the Carolinas and Tennessee. You will lead market-focused initiatives while collaborating with our national marketing team to deliver strategies and assets for OneDigital’s insurance, HR, and financial services solutions.
This role requires a combination of strategic thinking, creativity, and analytical skills to design and deliver remarkable prospective client experiences that drive business growth. If you are a growth champion who likes to work in the business and get your hands dirty driving results with the team, this is the perfect role for you!
Essential Duties and Responsibilities:
Marketing Leadership:
Serve as a key stakeholder on the Southeast regional marketing and market leadership teams.
Provide marketing insights to support market growth.
Act as a liaison for local/regional needs with the national marketing organization.
Market Dynamics:
Assess market growth and differentiation opportunities.
Understand competitor positioning and identify marketing strategies.
Monitor results to maximize profitability, brand consistency, and market growth.
Regional Marketing Strategy:
Develop and execute comprehensive regional marketing plans aligned with sales goals and business objectives.
Integrate marketing initiatives across all functions for maximum effectiveness.
Manage and optimize marketing budgets.
Team Management:
Manage and mentor junior marketing team members.
Cross-Functional Collaboration:
Collaborate with internal stakeholders to craft and deliver persuasive presentations and proposals.
Ensure messaging resonates with prospective clients.
Lead Generation & Sales Enablement:
Drive lead generation efforts and close s
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