Senior Influencer Marketing Manager

Amsterdam, hybrid

This role is part of our Creative & Media team based in Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients like Netflix, Canva, Foot Locker, Philips & Biscoff.

JOB PURPOSE

As a Senior Influencer Marketing Manager, you are the main contact and sparring partner for both the client and the influencers during the entire process. You are responsible for the implementation, management, and quality control of campaigns, ensuring that everything runs smoothly. You demonstrate strong commercial insight and oversight, effectively building client portfolios.

You naturally have an overview and know exactly how to set priorities. Drawing up a schedule, monitoring the process, and delivering it on time are your specialties. Tight deadlines don't freak you out and you make sure to follow through with a "can do" approach. Strong project management skills are therefore essential. You are responsible for creating evaluation reports to assess the effectiveness and success of campaigns. Additionally, you are solution-oriented and can work independently to tackle any challenges that arise. With your extensive experience in the influencer industry, your opinion is respected and valued by both clients and internal teams.

INFLUENCER MARKETING at DEPT®:

• A group of colleagues that will feel like friends in no time;
• Good vibes: we’re trusting and believe that freedom and autonomy come with responsibility;
• If you grow, we grow. That’s why we’ll cheer you on (and support you) with personal coaching, a development plan, and a budget;
• Managing existing clients, projects, or new business? Whatever you like best and fits your ambition — we’ll find you projects that work for you as well as the other way around;
• Clients that will make you feel like a proud ambassador, like Philips, Just Eat Takeaway and bol.com;
• Best of both worlds: the pros of an international leading agency with the energy and caring mentality of your next-door agency.
  
  

KEY RESPONSIBILITIES

• You will expertly manage several influencer campaigns simultaneously on an independent basis;
• You love the implementation phase, where you focus on customer satisfaction and projects are managed by you in detail;
• You identify and maintain contact with influencers, negotiate competitive rates and draw up agreements;
• Ensure good guidance for both the client and the influencers during the entire process, for both you are the point of contact and the sparring partner during the collaboration;
• Monitoring performance and ROI: You track and analyze campaign results, write detailed evaluation reports, and create concrete recommendations to elevate the clients' influencer marketing. You independently discuss these insights with the client;
• Professional guidance and development of junior team members.
  
  

WHAT WE ARE LOOKING FOR

• 5+ years of demonstrable work experience within influencer marketing and a built-up network in the media world;
• Have great affinity with influencer marketing and social media. You are familiar with channels such as Meta, TikTok, YouTube, Pinterest, and Twitch;
• Have experience in managing influencer campaigns in a dynamic and fast-paced environment with a wide range of objectives and KPIs;
• The ability to quickly adapt and learn a new skill as needed for a project;
• You have strong communication skills and master the English language; both verbally and in writing;
• Masters strong data and analytical skills to establish KPIs, interpret results, anticipate challenges and constitute solutions;
• Are aware of the latest trends within influencer marketing & social media, have good relationships with influencers, and know which influencers are interesting to keep an eye on.
  
  

WE OFFER

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellnes