Sr. Manager – Business Alliances

CBTS serves enterprise and midmarket clients in all industries across the United States and Canada. CBTS combines deep technical expertise with a full suite of flexible technology solutions--including Application Modernization, Managed Hybrid Cloud, Cybersecurity, Unified Communications, and Infrastructure solutions. From developing and deploying modern applications and the secure, scalable platforms on which they run, to managing, monitoring, and optimizing their operations, CBTS delivers comprehensive technology solutions for its clients' transformative business initiatives. For more information, please visit www.cbts.com.

Role Purpose

Lead CBTS’s Cisco-centric business alliances strategy by building, managing, and scaling high-impact partner relationships that accelerate revenue growth, expand market presence, and enhance Cisco-based solution offerings. This role drives cross-functional alignment to maximize the value of Cisco and adjacent ecosystem partnerships.

Key Responsibilities

• Define and execute a long-term Cisco-focused partner strategy, aligning with CBTS growth objectives and Cisco GTM priorities.
• Build and maintain executive-level relationships with Cisco stakeholders and strategic ecosystem partners to drive joint innovation and market expansion.
• Develop and scale joint go-to-market (GTM) motions with Cisco, including co-selling, cross-selling, and partner-led demand generation.
• Own the end-to-end Cisco partner lifecycle, including onboarding, enablement, governance, and performance management frameworks.
• Lead quarterly and monthly business reviews (QBRs/MBRs) with Cisco and key partners to ensure alignment, accountability, and revenue acceleration.
• Drive Cisco-related pipeline growth and revenue performance, including partner-sourced and partner-influenced opportunities.
• Collaborate with Sales and Delivery teams to ensure successful positioning and execution of Cisco solutions across the portfolio.
• Translate Cisco partner insights into product and solution strategy, influencing CBTS offerings and market differentiation.
• Govern joint marketing initiatives with Cisco, including campaigns, events, and account-based marketing strategies.
• Partner with Legal, Finance, and Procurement to structure complex Cisco and partner agreements, ensuring compliance and scalability.
• Monitor alliance health, risks, and outcomes; deliver executive-level insights and recommendations to senior leadership.

Key Performance Indicators (KPIs)

• Cisco-driven partner-sourced and partner-influenced revenue
• Growth of qualified pipeline through Cisco alliances
• Expansion and effectiveness of Cisco strategic partnerships
• Partner engagement, satisfaction, and Cisco program alignment
• GTM execution effectiveness (co-sell wins, campaign ROI, pipeline conversion)

Skill & Competency Profile

Technical Skills

Skill

Level

Cisco Partner Portals & Tools (CCW, Partner Hub, etc.)

3

Power BI (Analytics & Reporting)

3

Microsoft Office Suite

4

Salesforce (CRM / Pipeline Management)

4

Organizational & Program Management

3

Negotiation & Deal Structuring

3

Problem Resolution

3

Executive Communication & Presentation

3

Relationship & Stakeholder Management

3

Functional Competencies

Competency

Cisco Alliance & Partner Relationship Management

Partner Program Compliance (Cisco-specific)

Joint B