Director, Internal Sales

Director, Internal Sales  

Springfield, MA

The Opportunity 

MassMutual Financial Advisors (MMFA) is seeking an experienced and people-focused Director, Internal Sales to lead and evolve the MMFA Internal Sales Desk supporting MMFA Career Agents and MMFA-affiliated Brokers. This role is responsible for building a high-performing internal sales organization that accelerates growth across Life, Annuity, and Disability solutions while delivering a best-in-class advisor experience. 

As a member of the MMFA National Sales team, this Director will report to the Head of MMFA Advanced Markets and Internal Sales and will partner in setting the strategy, operating model, and talent agenda for the internal sales desk. The role emphasizes coaching internal sales associates, aligning activity to MMFA distribution priorities, strengthening partnership with external sales and agency leadership, and embedding disciplined sales management, analytics, and enablement practices. 

The Team  

National Sales is a team of experts (Advanced Sales, Wholesalers, Internal Wholesalers, Strategy/Planning) that MMFA Advisors and Brokers go to when needing exceptional financial solutions for their clients.  We collaborate closely with MMFA firms/agencies, agency specialists, and home office partners to deliver exceptional expertise, specialized guidance, and tailored solutions to MMFA advisors and brokers.  Our partnership empowers advisors and brokers to strengthen client relationships, plan confidently for their clients’ financial futures, and grow balanced practices. 

The Impact  

The Director, Internal Sales will lead an Internal Wholesaling team to deliver proactive, high‑quality sales support and drive growth across MMFA. This role translates national sales strategy into clear execution, builds a strong coaching culture, and partners across the organization to maximize advisor engagement, pipeline development, and overall territory performance. 

• Team Leadership & Development – Lead, coach, and develop Internal Wholesalers to drive sales effectiveness and high‑quality advisor engagement 

• Coaching Culture – Build a culture focused on consultative selling, opportunity identification, and strong territory execution 

• Strategy Execution – Translate national sales strategy into clear priorities, KPIs, and activity expectations 

• Performance Management – Drive accountability, recognition, and results aligned to sales goals and behaviors 

• Territory Alignment – Partner with External Wholesalers, agency leadership, and brokerage partners to execute coordinated territory strategies 

• Sales Campaigns – Design and execute internal campaigns supporting product priorities and balanced growth across Life, Annuity, and Disability 

• Advisor Focus – Enable teams to identify high‑value opportunities and act as trusted partners to External Wholesalers 

• Metrics & Insights – Establish and monitor performance metrics (productivity, pipeline, conversion, advisor exper