Social Programming Manager

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Programming Development and Marketing 

• Partner Hotel, R&B and sales teams to identify opportunities to target in-house guests, locals, and out-of-town visitors with compelling promotions, campaigns, and events that drive incremental revenue to the Restaurant + Bar venues on property
• Develop and execute annual Hotel and Restaurant + Bar marketing plan to budget, in consultation with the Hotel General Manager, Restaurant + Bar General Manager, Director of Sales & Marketing, and area and home office teams
• Manage the execution of direct marketing activities for Property
• Act as the liaison between the property and local partners, agencies and businesses to ensure consistent community outreach and engagement. 
• Act as primary liaison between property team and Kimpton Tiered Services agency as applicable. 
• Act as primary point of leadership on property for all marketing initiatives
  • Partner with the Kimpton Restaurant + Bar Marketing Team to develop localized creative assets, outreach marketing materials, and email campaigns
• Manage the execution of restaurants sponsored events, activations, community/government relations activities, and press promotional activities
• Liaise with property PR team to ensure the programming, events, and activations are integrated and thoughtfully highlighted to drive awareness and coverage 
• Work with PR agency to maintain a comprehensive list of local media, business, community, and partner contacts, with particular emphasis on food, cocktail, and hotel influencers, concierges, local demand drivers, and other strategic partners
• Coordinate with property and above property analytics teams to report success of property marketing performance
• Partner with the Kimpton Music + Programming to customize programming touchpoints within property guest journey
• Align and activate alongside annual Kimpton Brand events and activation strategies (seasonal, holiday, CSR, etc.)

Social Media and Digital Content Management

• Manage social media account(s) for the Property, including content capture, copywriting, engagement, and managing the content calendar(s)
• Utilize the strategy, templates, copy framework and imagery provided by the Kimpton Home Office Social Media team in order to promote brand campaigns and values-based initiatives throughout the year
• Achieve established social media key performance indicators and actively participate in the Kimpton Social Media Squad (webinars, office hours) to maintain commitment to evolving social media best practices
• Verify that all marketing content for the Hotel and Restaurant + Bars in digital channels is accurate and in alignment with brand voice
• Develop and execute promotional campaigns through relevant digital and social media channels
• Engage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly 
• Work with the property and brand digital marketing teams to verify that all restaurant and hotel websites are updated on a regular basis

Collateral and Visual Asset Development 

• Coordinate and execute printed and digital materials in partnership with Kimpton Studio Team
• Assist in the production of visual assets for all property, including menus, temporary signage in, public areas, and weekly programming calendars
• Support the coordination of photography for new menu updates, seasonal activations, and promotions in partnership with the Kimpton Restaurant + Bar Marketing Team
• Central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with Kimpton home office marketing and brand teams to verify all photography adheres to brand voice 

General

• Provide training and marketing leadership and act as programming subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders
• Lead monthly programming and marketing meeting to include key leadership at the hotel including sales, revenue management, R&B, hotel ops, banquets and catering, etc. 
• Keep abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends
• Engage with guests to gather real-time feedback on programs, activations, and overall experience, and adjust strategy as needed
• Be available for interviews and press opportunities as needed as the cultural ambassador of the property
• Assist with providing input for ownership or key stakeholder presentations such as budget meetings, month end reviews etc.