Senior Brand Strategist

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing growth mindset, inspiring excellence, and empowering teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of people around the world.  
 
As the era of AI evolves, Microsoft Copilot is fundamentally changing how we relate to and benefit from new technology. Copilot empowers people to be smarter, more productive, more creative, and connected to the people and world around them. We continue to unify Copilot capabilities into a single customer experience. Now, we are looking for motivated talent to unlock the next phase of Copilot’s growth.  
 
The Consumer Marketing Organization is seeking a Senior. Brand Strategist to join our team. Help us take this groundbreaking experience to new heights as a leader in the market. You’ll join an unmatched team comprised of talent, passion, expertise, and commitment. This is an exciting opportunity to lead brand strategy and management for the company’s largest multi-billion-dollar revenue businesses including Windows, Surface, Edge, Search & Artificial Intelligence (AI) initiatives.   
   
In this role, you will drive brand love and fan engagement via leadership in brand strategy, naming, brand guidance, and research insights. This role has a global impact, traverses consumer and commercial audiences, with an opportunity to drive brand ideas and recommendations to foster growth and build desire for our consumer product brand portfolio. You will work closely with product marketing, integrated marketing, creative, product design, research, retail, and owned channel teams to drive cohesive brand expression and execution across experiences. The position requires leadership, collaboration, project management and communication skills.  This role will drive and strategically influence product decisions, contribute to workshops and training to educate teams on brand strategy and expression. 

Responsibilities

Brand Strategy and Management 

• Partner with cross-functional teams and key stakeholders to align brands in the consumer marketing organization portfolio. 
• Steward relationships between product teams and how products/services/offerings fit together within a portfolio. 
• Lead efforts to proactively consolidate or simplify portfolios. 
• Evolve and innovate the Consumer Growth Engine (CGE) portfolio brand architecture, as needed and working across teams to determine where current and new or acquired offerings fit within the brand architecture. 
• Guide teams across the organization in consistent, multi-faceted, brand-aligned decisions and execution.  
• Proactively anticipate and provide guidance to support product, customer experience, and/or marketing execution as it relates to building and/or leveraging the consumer brands. 
• Lead or contribute to the development of brand narrative and strategy for the consumer marketing organization brands. 
• Lead or contribute to workshops and training to educate teams on brand strategy and expression. 
• Develop and evolve Brand Guidelines in partnership with creative teams as the brand visual identity and strategic identity evolves.  

Data and Analysis  

• Partner with internal teams to help build brand perception, research, tracking and reporting through various types of studies to support broader organizational strategy and initiatives. 
• Monitor brand performance, brand impact and look for emerging opportunities across the company and portfolio. 
• Lead research and branding agency Request for Purchase (RFPs) and agency management.

Naming 

• In partnership with product teams, lead or support the development of names for products across the Surface portfolio, ensuring that names align to product roadmap, brand strategy and guidelines. 
• Drive ideation of naming with cross functional teams and approvals of naming with senior management. 
• Provide naming guidance, as needed. Direct naming efforts and naming rhythm of business as needed. Oversee renaming efforts, as needed. Drive approvals with senior management and work with external partners to support the naming process. 
• Develop naming strategy across products and services as needed (e.g., acquisition naming strategy).  

Qualifications

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, brand/creative strategy, or related work experience
  • OR equivalent experience.
• 3+ years’ exper