Senior Manager, Genesis Experiential Marketing & Fleet

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

 

 

Location

NHQ

Purpose

• The Sr. Manager, Genesis Experiential Marketing & Fleet is a dynamic and experienced leader of the Events and Sponsorships team. This role is pivotal in enhancing the Genesis brand presence through strategic planning, execution, and management of auto shows, ride and drives, fleet management, golf sponsorships, and experiential events. The role requires a blend of strategic vision, operational excellence, and creative flair to drive impactful brand experiences.

Major Responsibilities

• Develop and implement a comprehensive events and sponsorships strategy aligned with Genesis brand objectives and target audience.
• Identify and propose experiential opportunities with clear ROI in key industry events, auto shows, and experiential opportunities to maximize brand visibility and engagement.
• Oversee end-to-end execution of auto shows, ride and drives, fleet management programs, golf sponsorships, and other experiential events.
• Lead the National Sports Marketing Strategy development, all sponsorship relationships, and associated activations (Golf, Football, etc.) inclusive of contract development, project management, marketing communications plan, content development, program implementation, and metrics reporting.
• Coordinate logistics, budgeting, vendor management, and on-site operations to ensure seamless event experiences.
• Collaborate with cross-functional teams to integrate brand messaging and product launches into event activations.

Major Responsibilities (continued)

• Cultivate and maintain strong relationships with event organizers, industry partners, sponsors, and vendors to drive collaborative initiatives and maximize opportunities.
• Negotiate contracts, sponsorships, and partnerships to optimize ROI and brand exposure.
• Lead and mentor a team of event professionals, fostering a culture of innovation, collaboration, and excellence.
• Provide guidance and support to team, internal and agencies, in planning and executing successful events.
• Establish KPIs and metrics to evaluate the effectiveness of events and sponsorships in meeting brand objectives ensuring to align with overall GMNA objectives.
• Analyze data and insights to drive continuous improvement and optimize future event strategies.
• Maintain awareness of current and changing market trends, consumer attitudes and opinions.

Authority

• Manage workflow and the ability to work across departments, along with the wider HMA marketing teams. 
• Develop and implement strategies that all programs are executed against.
• Resolve issues and communicate to management and business partners.
• Manage activities and performance of agency and other service providers.
• Make hiring decisions, develop, mentor, and conduct personnel evaluations of direct reports.

Education

~ Bachelor’s degree preferred~ Master’s degree a plus

Related Experience

• Eight or more years of experience in event management, sponsorships, or related fields, with a proven track record of executing success events and sponsorship programs.
• At least three years of experience within automotive industry desired.
• Luxury event marketing experience required.
• Supervisory experience required.
• Auto Show experience desired.

Skills/Knowledge

• Position requires ability to problem solve, make decisions, and operate with an entrepreneurial spirit within the framework of a team concept.
• Strong strategic thinking and analytical skills, with the ability to translate brand objectives into actionable event plans.
• Excellent leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
• Exceptional communication and negotiation skills, with the ability to build and maintain relationships with internal and external stakeholders.
• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously and thrive in a fast-paced environment.
• Passion for automotive indus