Senior Marketing Manager

Description

Who We Are

At Growthspace, we believe talent is everything. Our mission? We help the world’s best companies — like Microsoft, ServiceNow, PayPal, Baker Hughes, Stanley Black & Decker, and Fidelity — develop their people and build a better future, one skill at a time.

We’re a fast-growing, Series B startup with a team of around 70 people who are energized and inspired by the opportunity to empower people and unlock growth opportunities through personalized, expert-led skill development.

About the Role

As a Senior Marketing Manager, you’ll help build Growthspace’s brand and drive business growth by leading content and integrated campaigns. You’ll help to elevate our enterprise story to create high-value and compelling materials that appeal to senior HR leaders.

You’ll create marketing campaigns, email marketing, social content, blog posts, and sales enablement assets, and well as determine the right channels for distribution. 

You’ll work on a small, agile marketing team. You should be an execution-focused marketer who is excited about the opportunity to build new programs, find creative ways to get in front of our audience, and adapt quickly to changing initiatives in a startup. 

Please include a at least 2 portfolio/writing samples with your application.

Responsibilities

• Drive integrated marketing campaigns to build brand awareness and deeper engagement with our audience. 
• Develop and execute the content strategy across our blog, LinkedIn, customer stories, and podcast.
• Manage an editorial calendar that aligns with Growthspace’s brand moments, campaigns, product announcements, and more.
• Create sales and marketing assets, including one-pagers, decks, videos, and thought leadership content.
• Project manage marketing projects across a cross-functional team to bring clarity and structure to our work. 
• Analyze the performance of channels, report on results, and uncover insights on optimization opportunities. 
• Manage external vendors and contractors to develop marketing and creative materials.
• Build strong cross-functional relationships across the organization, including Product, Sales, and Customer Success. 
• Work closely with the SDR team on targeted campaigns to drive interest and engagement.
• Stay informed on trends, news, and changes in the HR and talent development industry.

Requirements

• 6+ years in B2B marketing, preferably with experience in high-growth startups.
• Experience leading complex, multi-channel campaigns from strategy through launch across paid, owned, and earned channels.
• Strong writing, editing, and storytelling skills.
• Understanding of SEO best practices is a plus.
• Track record of implementing process improvements to create better cross-functional relationships and more impactful campaigns. 
• Experience using HubSpot, Sprout Social, Salesforce, and other tools.
• Experience analyzing marketing campaign data to inform future decisions and optimizations. 
• Experience in creative concepting and getting buy-in on projects from senior leadership.