Senior Brand Manager

<p>Job Title: Senior Brand Manager</p><p>Location: Simmonscourt, Dublin 4</p><p>Contract: 12- month fixed term contract</p><p></p><p><u>About Irish Distillers</u></p><p>Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the success of Irish whiskey globally. Jameson is the world’s fastest-growing Irish whiskey, achieving +10% net sales growth globally in FY23. Our brands are exported to 130+ markets around the world.</p><p>Irish Distillers was formed in 1966, when a merger took place between John Power &amp; Son, John Jameson &amp; Son, and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network.</p><p>In 2022, we announced our ambition to significantly reduce carbon emissions across our distilling operations at Midleton Distillery in addition to our plans to invest in a new distillery on a site adjacent to our existing operations in Midleton.</p><p>We employ over 800 people across our operations in Cork and Dublin.</p><p></p><p><u>About Pernod Ricard</u></p><p>Pernod Ricard is a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand-building, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term development of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive, and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 12,137 million in fiscal year FY23.</p><p></p><p><u>About the role</u></p><p>Giving our guests the opportunity to touch, taste, smell and interact with Jameson and our family of brands within the original distillery buildings is extremely powerful.</p><p>Our Brand Homes at Bow St. &amp; Midleton are integral consumer touchpoints within our marketing mix, delivering against all of the brand’s strategic priorities, and in particular – driving advocacy.</p><p>An exciting opportunity exists to join the marketing team; tasked with building awareness and convincing whiskey connoisseurs &amp; curious to visit us.</p><p>You will play a key role in the design &amp; delivery of our strategic marketing plans for Bow St. &amp; Midleton; setting clearly defined objectives, strategies &amp; tactical plans to ensure we achieve our business ambition &amp; targets. You’ll build share of voice and buzz for Brand Homes. An exciting year ahead as we continue to grow our visitor numbers (from Ireland &amp; overseas), fresh from cutting the ribbon on our new Midleton Distillery Experience, transforming our Brand Home experience in Co. Cork into The Heart and Soul of Irish Whiskey.</p><p>You will also lead on both Midleton Cask Circle programme &amp; our Brand Homes Retail Strategy.</p><p>This is a fast-paced environment, where no days are the same. Customer First isn’t just a mantra, we live and breathe it – every day.</p><p></p><p><u>What you will be doing</u></p><ul><li>Co-develop and own strategic marketing plans for Bow St. &amp; Midleton, driving awareness and conversion across an ‘always-on’, interconnected media ecosystems - delivering the key activity to the agreed A&amp;P budgets.</li><li>Support the development of impactful and effective digital, OOH &amp; print creative for use across Brand Homes campaigns - aligning with &amp; complementing Global and Ireland brand campaigns.</li><li>Develop strategic and integrated media buying plans (across digital, traditional channels, partnerships and experimental platforms) which are in consideration of the user journey of the different Brand Homes target audiences.</li><li>Lead digital strategy for Brand Homes, ensuring digital activity is fully integrated into annual brand plans.</li><li>Lead the integrated content planning approach and calendarization ensuring clear narrative by quarter or by initiative.</li><li>Lead Midleton Cask Circle programme with specific responsibility for RTM, conduit with operations, member experience, stakeholder engagement, Marketing &amp; Sales strategy, budget management – achieving excellence in execution &amp; driving incremental revenue.</li><li>Lead Retail Strategy including range evolution (in line with the design &amp; procurement cycle), stakeholder engagement &amp; management, on-going analysis of sales data, shopper behaviour/insights &amp; support with retail space planning/merchandising - ultimately to drive advocacy &amp; profitability for the business.</li><