Director, Growth Marketing (Demand & Channel)

Here at ThreatDown, powered by Malwarebytes, we believe that when you’re free from threats, you’re free to thrive. It all started in 2008 with one person who needed help with a malware infection, and a community coming together to find solutions. In that moment in time a product was born for all people, with a mission to rid the world of malware. Our product has since grown and evolved, from removing malware, to protecting devices, to ever-changing prevention.

About ThreatDown

ThreatDown, the corporate business unit of Malwarebytes, is redefining cybersecurity for growing businesses with solutions that stop ransomware, malware, phishing, and AI-powered attacks. Our platform is trusted, intuitive, and built for lean IT teams that need speed without complexity. At ThreatDown, you’ll join a team driven by innovation, resilience, and a passion for empowering businesses to thrive securely. If you're ready to make a real impact in cybersecurity, we’d love to meet you.

ThreatDown is looking for...

A strategic, performance-driven Director of Growth Marketing (Demand & Channel) to own and scale our global revenue marketing engine.

This role unifies Demand Generation, Channel Marketing, SDR leadership, and Lifecycle Marketing into one cohesive growth function. You will architect and execute a modern, channel-first growth strategy that drives:

• Partner-sourced pipeline
• Partner-influenced revenue
• Direct new logo acquisition
• Customer expansion and retention

You will embed our channel-first motion (MSPs, VARs, Resellers, and Distributors) into every stage of the funnel—ensuring demand programs are partner-enabled, measurable, and revenue accountable.

This is a high-impact leadership role for a growth-minded operator who thrives at the intersection of strategy, execution, analytics, and team development.

Target Compensation: 155 - 170K USD + 15% bonus

What You Will Do:

Channel Marketing & Partner Demand Activation

• Develop and execute a comprehensive channel marketing strategy aligned to revenue and partner growth objectives.
• Create scalable partner-ready campaigns, co-branded assets, toolkits, and demand playbooks.
• Increase partner marketing activation rates and campaign participation.
• Drive measurable partner-sourced and partner-influenced pipeline growth.
• Own MDF strategy, governance, ROI tracking, and optimization.
• Partner with Channel Sales to support recruitment campaigns, onboarding journeys, and partner enablement.
• Implement attribution models that clearly measure channel marketing impact.

Demand Generation & Paid Media Leadership

• Own North America & Latin America demand generation across paid search, paid social, display, retargeting, content syndication, ABM, and emerging channels.
• Lead performance and execution of Demandbase and intent-driven targeting strategies.
• Optimize spend efficiency, pipeline quality, and cost per opportunity.
• Lead webinar and top-of-funnel programs to convert engagement into qualified pipeline.
• Amplify integrated campaigns through digital, email, SDR, and partner channels.

SDR Leadership & Funnel Performance

• Lead and develop the SDR team to maximize pipeline creation.
• Align inbound and outbound motions for improved velocity and conversion.
• Improve EQL → MQL → SQL → Closed Won performance through disciplined qualification and routing.
• Ensure accountability through performance dashboards and coaching.

Lifecycle & Customer Marketing Leadership

• Define and lead lifecycle marketing strategy to drive adoption, expansion, and retention.
• Support upsell and cross-sell initiatives through both direct and partner channels.
• Provide strategic oversight to Customer Marketing resources.
• Increase expansion pipeline contribution from the installed base.

Measurement, Operations & Optimization

• Establish full-funnel KPI frameworks tied to pipeline, revenue, and ROI.
• Drive operational excell